How to Use DOOH Advertising to Promote Your Mobile App
In today’s ever-evolving digital landscape, mobile app developers are constantly seeking innovative ways to promote their products and increase downloads. Enter Digital Out-of-Home (DOOH) advertising, a powerful tool to help you reach your target audience in high-traffic locations such as convenience stores, gas stations, and shopping malls.
With ATM.TV at 7-Eleven®, the leading DOOH HD video advertising provider in 8,500+ U.S. 7-Eleven® stores, your mobile app can gain exposure to over 5 billion people annually as verified by GeoPath. In this post, we’ll explore how you can leverage DOOH advertising at 7-Eleven® stores to promote your mobile app and drive results.
Trivia: Did you know that 7-Eleven® is the world’s largest convenience store chain, operating over 71,100 stores in 17 countries? This makes it a perfect platform for advertising your mobile app.
1. Craft a Compelling Visual Message
DOOH advertising is all about visual storytelling. Create an eye-catching ad that captures the essence of your mobile app and showcases its unique features. Use vibrant colors, bold text, and engaging visuals to grab the attention of potential users as they visit 7-Eleven® stores.
Fun Fact: ATM.TV at 7-Eleven® has partnered with over 150 notable advertisers like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank. Your mobile app can join this prestigious list by advertising with ATM.TV.
2. Target the Right Audience
To maximize the impact of your DOOH campaign, it’s crucial to target the right audience. Consider the demographics, interests, and behaviors of your ideal app users and select the most relevant 7-Eleven® locations to display your ads. With ATM.TV’s targeting capabilities, you can ensure your ads are seen by the right people at the right time.
3. Optimize for Maximum Impact
Monitor the performance of your DOOH campaign and make data-driven decisions to optimize its effectiveness. Analyze metrics such as impressions, engagement, and conversions to identify areas for improvement and adapt your strategy accordingly. ATM.TV’s reporting and analytics tools can help you make informed decisions to ensure your mobile app promotion campaign is a success.
Trivia: 7-Eleven® serves an estimated 64 million customers globally every day, making it an ideal platform to reach a wide audience for your mobile app.
4. Integrate DOOH with Other Marketing Channels
For a truly effective marketing strategy, integrate your DOOH campaign with other digital channels such as social media, search engine marketing, and email marketing. This will create a consistent and cohesive message across all touchpoints, increasing the likelihood of app downloads and user engagement.
5. Create a Seamless User Experience
Finally, make it easy for potential users to download your app by providing a seamless user experience. Include a call-to-action (CTA) in your DOOH ad that directs viewers to your app’s download page. Consider using QR codes or short URLs to simplify the process and increase the chances of conversion.
In conclusion, DOOH advertising, when executed strategically, can significantly boost your mobile app’s visibility and downloads. By leveraging the extensive reach of 7-Eleven® stores and ATM.TV’s advanced targeting capabilities, you can create a powerful campaign that drives results for your app. So why wait? Start planning your DOOH campaign today and watch your mobile app soar to new heights.