How to Use DOOH Advertising to Drive Online Sales: Leveraging the Power of 7-Eleven’s® Nationwide Reach
In today’s digital age, it can be easy to dismiss traditional advertising methods as outdated or irrelevant. However, the right blend of digital and out-of-home (DOOH) advertising can help create a powerful synergy that drives online sales and brand awareness. One of the most significant players in the DOOH advertising space is ATM.TV, the leading HD video advertising provider in over 8,500 U.S. 7-Eleven® stores, reaching an incredible 5 billion people annually.
Fun Fact: 7-Eleven® is the largest convenience store chain in the world, with over 71,000 stores in 17 countries.
With a nationwide footprint and an impressive list of notable advertisers, including AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank, 7-Eleven® offers an unparalleled opportunity for brands to engage with potential customers and drive online sales. Here are several ways to use DOOH advertising at 7-Eleven® to boost your online sales:
1. Create Eye-catching Visuals
In today’s fast-paced world, capturing your audience’s attention is critical. DOOH advertising at 7-Eleven® provides a high-definition, engaging platform for showcasing your brand’s message. Invest in creating eye-catching visuals that capture your target audience’s attention and entice them to learn more about your brand.
2. Make Use of Geo-targeting
Leverage the power of geo-targeting to display ads that are relevant to your audience’s location. By using ATM.TV’s GeoPath verified data, you can target specific regions, cities, or even neighborhoods, ensuring that your message is seen by the right people at the right time.
3. Include a Clear Call-to-Action
To drive online sales, your DOOH advertising must include a clear call-to-action (CTA) that prompts viewers to visit your website, social media platforms, or online store. This CTA should be easy to understand and visually appealing, making it simple for potential customers to take the desired action.
4. Integrate Digital and Social Media Campaigns
To create a seamless user experience, integrate your DOOH advertising with digital and social media campaigns. By creating a consistent message across all platforms, you increase the likelihood that potential customers will engage with your brand and ultimately make a purchase.
Did you know? According to a study by Nielsen, combining OOH and mobile advertising can increase brand engagement by 48%.
5. Measure and Optimize
Like any marketing campaign, it’s essential to measure the success of your DOOH advertising efforts. ATM.TV’s GeoPath verified data allows you to analyze the reach and impact of your ads, enabling you to adjust and optimize your strategy based on real-time data.
By leveraging the power of 7-Eleven’s® nationwide reach and blending DOOH advertising with your digital marketing efforts, you can create a powerful synergy that drives online sales and boosts brand awareness. With over 150 notable advertisers already benefiting from this opportunity, it’s time to join them and make your mark in the world of DOOH advertising.