The Unstoppable Power of DOOH Advertising: Shaping Customer Perception at the Speed of Light

Picture this: you walk into your local 7-Eleven® store to grab a quick snack or to quench your thirst, and right there, as you’re reaching for your favorite beverage, you see it – a beautifully designed, eye-catching advertisement for the latest AT&T offer, or perhaps an irresistible Amazon deal. It’s hard not to be captivated, isn’t it?

Welcome to the world of Digital-Out-Of-Home (DOOH) advertising, where brands are brought to life through high-definition video content, reaching consumers in an engaging and interactive way. As the Founder of ATM.TV at 7-Eleven®, I’ve witnessed firsthand the incredible impact that DOOH advertising has on shaping customer perception of brands. In this blog post, I’ll dive into the role of DOOH advertising in elevating brand perception, the immense reach and exposure it offers, and how advertisers like AT&T, Lotto, Amazon, and Chase Bank are leveraging the power of DOOH advertising in the country’s top convenience store chain.

The Magic of DOOH Advertising: Transforming Brand Perception One Store at a Time

DOOH advertising is more than just a flashy way to showcase your brand. It’s an essential tool for influencing consumer perception and building strong brand connections. Here’s how DOOH advertising works its magic:

• Visual Impact: HD video advertisements are attention-grabbing and memorable, creating a lasting impression on customers.
• Targeted Messaging: DOOH advertising allows for the delivery of specific, localized messages to consumers, increasing the relevance and effectiveness of your brand message.
• Interactive Opportunities: Engaging customers through interactive content, such as quizzes, polls, and games, fosters a deeper connection between your brand and the consumer.
• Real-Time Updates: With DOOH advertising, brands can quickly adapt and change their messaging to keep up with trends, current events, and evolving customer needs.

Unrivaled Reach and Exposure: The 7-Eleven® Advantage

With over 8,500 U.S. 7-Eleven® stores, ATM.TV’s DOOH advertising network reaches an astounding 5 billion people annually, as verified by GeoPath. This massive nationwide footprint offers unparalleled exposure for your brand, including:

• Access to a diverse audience of consumers in various demographics and locations.
• A captive audience who visits 7-Eleven® stores frequently and spends an average of 3 to 4 minutes inside.
• The opportunity to be featured alongside over 150 notable advertisers, including AT&T, Lotto, Amazon, and Chase Bank.

Success Stories: Advertisers Reaping the Benefits of DOOH Advertising at 7-Eleven®

The incredible reach and exposure offered by ATM.TV’s DOOH advertising network at 7-Eleven® have attracted a wide range of advertisers, all benefiting from the platform’s powerful impact on customer perception. A few standout examples include:

• AT&T: Leveraging DOOH advertising to showcase their latest offers and promotions, AT&T has successfully captured the attention of 7-Eleven® customers, strengthening their brand presence and driving sales.
• Lotto: By featuring jackpot amounts and engaging content on DOOH screens, Lotto has effectively increased awareness and excitement around their games, enticing more customers to try their luck.
• Amazon: Promoting deals, new product releases, and services, Amazon has expertly utilized DOOH advertising to grab the attention of 7-Eleven® customers, resulting in increased interest and sales.
• Chase Bank: Utilizing DOOH advertising to communicate the benefits of their banking services and credit card offers, Chase Bank has seen a boost in brand recognition and customer acquisition.

Ready to harness the power of DOOH advertising and shape customer perception of your brand like never before? I invite you to visit ATM.TV to learn more about advertising opportunities with the leading DOOH HD video advertising provider in U.S. 7-Eleven® stores. It’s time to make your brand unforgettable.