The Secret Sauce: Using DOOH Advertising to Drive In-Store Traffic at 7-Eleven®
As the founder of ATM.TV, the leading provider of Digital Out-of-Home (DOOH) HD video advertising in over 8,500 U.S. 7-Eleven® stores, I’ve had the privilege of witnessing the transformational power of DOOH advertising firsthand. In fact, our platform reaches a staggering 5 billion people annually, as verified by GeoPath. With such an immense reach, it’s no wonder that over 150 notable advertisers like AT&T, Lotto, Amazon, and Chase Bank are benefiting from our nationwide footprint in the country’s top convenience store.
But, the question remains: How can you, as a brand or advertiser, leverage the power of DOOH advertising to drive in-store traffic and boost sales at 7-Eleven® stores? Allow me to share my insights and reveal the secret sauce for success.
The Art of Captivating the On-the-Go Consumer
In today’s fast-paced world, capturing the attention of the on-the-go consumer is no easy task. However, DOOH advertising offers a unique opportunity to reach these elusive individuals by delivering engaging, high-quality, and contextually relevant content directly to them while they’re out and about. Here’s how you can make the most of this opportunity:
Know your audience: Understanding the demographics and behavior patterns of the 7-Eleven® customer base is key. This will help you develop targeted campaigns that resonate with your audience and inspire them to take action.
Be contextually relevant: Create content that is tailored to the specific environment and mindset of the 7-Eleven® shopper. Keep in mind factors like time of day, weather, and current events.
Leverage real-time data: Incorporate real-time data into your campaigns to ensure that your messaging is as timely and relevant as possible. This could include leveraging data from social media, news feeds, or even foot traffic patterns.
The Power of Strategic Partnerships
At ATM.TV, we’ve had the pleasure of working with over 150 notable advertisers, including giants like AT&T, Lotto, Amazon, and Chase Bank. By partnering with these influential brands, we’ve been able to create powerful synergies that drive in-store traffic and increase sales for both parties. Here are some tips on how to build strategic partnerships that benefit your brand:
Align with complementary brands: Identify brands that share a similar target audience and values as your own. By joining forces, you can create campaigns that are more impactful and memorable.
Leverage each other’s strengths: Each partner brings unique assets and capabilities to the table. Take advantage of these strengths to create a more compelling and effective campaign.
Measure and optimize: As with any marketing initiative, it’s crucial to track the performance of your partnership campaigns and make adjustments as needed to maximize results.
Making DOOH Advertising Work for You
Ready to unlock the full potential of DOOH advertising and drive in-store traffic at 7-Eleven® stores? Visit http://atm.tv to learn more about how our platform can help you reach your marketing goals and connect with an audience of 5 billion people annually.
Remember, the secret sauce lies in crafting captivating, contextually relevant content that resonates with your target audience, and building strategic partnerships that amplify your reach and impact. With the right approach, you too can harness the power of DOOH advertising to make your brand stand out in today’s crowded marketplace.