## Embracing the Next Wave: How AR and VR Are Revolutionizing DOOH Advertising at 7-Eleven®

Augmented Realities in the Convenience of Your Local 7-Eleven®

As we delve into the world of advertising, it’s imperative to recognize the seismic shifts occurring within the landscape. Traditional methods are being augmented, quite literally, with the advent of AR (Augmented Reality) and VR (Virtual Reality), especially in the realm of DOOH (Digital Out-of-Home) advertising. And where better to witness this revolution than at one of the most frequented retail destinations in the country—7-Eleven®.

A Glimpse into the Future: AR/VR and DOOH

Imagine walking into a 7-Eleven® store, and as you reach for your favorite snack, a delightful AR experience pops up, offering you a coupon or a fun game that leads to instant rewards. Or perhaps, you don a VR headset at a designated spot and are transported to a virtual world where the products on the shelves come to life, enhancing your shopping experience.

Fun Fact: Did you know that AR can increase customer engagement by providing interactive experiences that turn a routine stop at 7-Eleven® into an adventure?

But why are AR and VR so transformative for DOOH advertising? These technologies offer a level of engagement and personalization that static ads can’t match. They create immersive experiences that not only capture attention but also leave a lasting impression on the consumer.

The Impact of AR/VR on Brands at 7-Eleven®

For our partners like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank, the integration of AR and VR into DOOH advertising at 7-Eleven® stores is a game-changer. It means these brands can now interact with over 5 billion people annually in a way that’s both memorable and shareable.

Imagine a Chase Bank VR experience where customers can learn about financial literacy in a virtual 7-Eleven® store. Or an AR game powered by AT&T that not only entertains but also educates customers about the latest in tech and connectivity.

Trivia Time: 7-Eleven® was one of the first retail stores to use augmented reality for in-store promotions during the 2018 FIFA World Cup, showing the potential for these technologies in enhancing customer experiences.

Why 7-Eleven® is the Ideal Platform for AR/VR DOOH

With its nationwide footprint, 7-Eleven® is the country’s top convenience store, providing unparalleled reach and exposure for brands. The integration of AR and VR into ATM.TV’s leading DOOH HD video advertising platform takes this to the next level.

• Reach: 7-Eleven® has over 8,500 stores across the U.S., each a potential hub for engaging AR/VR experiences.
• Exposure: The stores see a high frequency of visits, meaning AR/VR ads are more likely to be seen and engaged with multiple times by customers.
• Innovation: 7-Eleven® is known for embracing innovative solutions, making it an ideal environment for cutting-edge AR/VR campaigns.

The Seamless Blend of Physical and Digital Worlds

The beauty of AR and VR in DOOH advertising is the seamless blend of the physical and digital worlds. These technologies are not just about flashy effects; they’re about adding value to the customer’s shopping experience. Whether it’s through immersive storytelling, interactive promotions, or virtual product demonstrations, AR and VR can make a visit to 7-Eleven® something to look forward to.

Conclusion: The Future of Advertising is Here

In the hands of creative marketers, the possibilities are endless. By leveraging the reach and exposure of 7-Eleven® stores, brands can craft compelling AR and VR experiences that resonate with consumers on a deeper level. It’s not just about selling products; it’s about creating moments that enrich the customer’s day.

For more insights into how ATM.TV is revolutionizing the DOOH landscape at 7-Eleven® stores, visit ATM.TV and discover how we’re helping notable advertisers connect with billions in a whole new dimension. Welcome to the future of advertising—immersive, interactive, and impossible to ignore.