The Role of Influencer Marketing in DOOH Advertising: A Match Made in Advertising Heaven
Influencer marketing and digital-out-of-home (DOOH) advertising have been making waves in the marketing world for quite some time. Individually, they have proven to be highly effective in reaching target audiences and driving sales. But what happens when you combine the two? You get an advertising powerhouse that can boost your brand’s reach and exposure to new heights.
The Power of Influencer Marketing
Influencer marketing harnesses the power of social media personalities and celebrities to promote products and services to their massive followings. It’s a modern-day twist on the classic celebrity endorsement, but with a more authentic and personal touch. Seth Godin, a renowned marketing expert, once said:
“People do not buy goods and services. They buy relations, stories, and magic.”
Influencer marketing captures this essence by creating relatable stories that resonate with their audience. The influence these personalities have is immense, and partnering with them can lead to significant brand exposure and increased sales.
DOOH Advertising: The Future of Outdoor Advertising
DOOH advertising takes traditional out-of-home advertising to the next level by incorporating digital technology. It allows for dynamic, attention-grabbing content that can be tailored to specific audiences and locations. At ATM.TV, we are proud to be the leading DOOH HD video advertising provider in over 8,500 U.S. 7-Eleven® stores, reaching 5 billion people annually. This nationwide footprint has attracted over 150 notable advertisers, including AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank.[blockquote]Fun Fact: Did you know that the term “influencer marketing” was coined by Seth Godin in 2001?[/blockquote]
Combining Influencer Marketing and DOOH Advertising: A Winning Formula
By blending influencer marketing with DOOH advertising, brands can amplify their reach and exposure. Imagine an influencer’s content displayed on high-definition screens in 7-Eleven® stores across the country. This combination allows brands to tap into the influencer’s devoted audience while also reaching new potential customers in a captive retail environment.
Here are some of the benefits of integrating influencer marketing into your DOOH advertising strategy:
Increased Reach and Exposure: By partnering with influencers, your brand can access a massive audience. Combine this with the nationwide footprint of 7-Eleven®, and you’re reaching billions of potential customers.
Greater Engagement: Consumers are more likely to engage with content from influencers they trust. Displaying this content on eye-catching DOOH screens in high-traffic locations can lead to increased engagement and brand recall.
Authenticity and Trust: Influencer marketing is built on the foundation of authenticity and trust. By incorporating influencer content into your DOOH advertising, you’re communicating a genuine message that resonates with consumers.
The fusion of influencer marketing and DOOH advertising has the potential to create an advertising powerhouse. By leveraging the reach and authenticity of influencer marketing, along with the dynamic and captivating nature of DOOH advertising, brands can boost their exposure and connect with consumers in a genuine way. Don’t miss out on this winning combination – invest in influencer marketing and DOOH advertising to take your brand to the next level.