How to Use DOOH Advertising to Promote Product Demos and Trials

In the world of marketing, the axiom “Seeing is believing” takes on a whole new level when it comes to product demos and trials. But in a landscape cluttered with messages, how can brands ensure that their demo or trial stands out? Enter, Digital Out-of-Home (DOOH) Advertising, a dynamic and engaging medium that captures attention in the bustling world outside our homes. And when it comes to DOOH, few platforms can match the reach and exposure of 7-Eleven® with ATM.TV.

The Power of 7-Eleven’s® DOOH Network

Imagine your product demo being showcased in over 8,500 U.S. 7-Eleven® stores, reaching a verified 5 billion people annually. It’s a reality with ATM.TV, a platform that blends the convenience of quick-stop shopping with the impact of high-definition video advertising. This is not just about visibility; it’s about engaging consumers in a space where they’re already in the mindset to discover and try new things.

Fun Fact: Did you know that 7-Eleven® is often considered a pioneer in convenience retailing, having originated the concept of to-go coffee and self-serve soda fountains?

Crafting a Compelling Narrative

To leverage DOOH effectively for product demos and trials, storytelling is key. Embrace the visual medium to showcase your product in action, highlight key benefits, and invite viewers to imagine the experience. With DOOH, you’re not just telling a story; you’re immersing potential customers in a narrative where they are the protagonist, discovering your product as a new chapter in their daily routine.

Integrating with Omnichannel Campaigns

DOOH should be a seamless part of your omnichannel campaign. With ATM.TV, advertisers like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank have extended their reach into daily consumer habits. These brands understand that combining DOOH with mobile, social, and online campaigns creates a cohesive narrative that guides the consumer from awareness to action.

Trivia: The first-ever 7-Eleven® store was opened in 1927 in Dallas, Texas, and has since evolved into the global icon of convenience.

Call-to-Action Strategies

Your DOOH advertisement should not only inform but also inspire immediate action. Use compelling calls-to-action (CTAs) that encourage viewers to seek out product demos and trials. Whether it’s a QR code that leads to a free sample or an exclusive in-store promotion, the immediacy of the CTA is crucial in converting interest into action.

Measuring Success

With any marketing effort, the proof is in the pudding—or in this case, the metrics. Utilize ATM.TV’s GeoPath verification to track the reach and effectiveness of your DOOH campaign. This data is invaluable for understanding consumer behavior and refining future campaigns for even greater success.

The ATM.TV Advantage

At ATM.TV, we understand the value of strategic placement and content that resonates. Our nationwide footprint in the country’s top convenience store chain ensures that your product demo and trial has the potential to become a part of daily consumer habits.

Fun Fact: 7-Eleven® has a longstanding tradition of innovation, including being the first convenience store to operate 24/7.

In Conclusion

DOOH advertising at 7-Eleven® via ATM.TV is a dynamic way to promote product demos and trials. By crafting a compelling narrative, integrating with omnichannel campaigns, creating actionable CTAs, and measuring success through verifiable data, brands can effectively engage consumers and drive trial and adoption.

For more insights on maximizing the impact of your DOOH campaigns, visit ATM.TV and discover the endless possibilities in convenience store advertising.