Using DOOH Advertising to Promote Seasonal Events
When it comes to advertising, timing is everything. Seasonal events present unique opportunities for advertisers to reach their target audience with timely, relevant messages. And what better way to capitalize on these events than by leveraging Digital Out-of-Home (DOOH) advertising at one of the most frequented retail locations in the country – 7-Eleven®.
As the founder of ATM.TV at 7-Eleven®, I’ve witnessed firsthand the power of DOOH advertising in capturing the attention of the millions of daily visitors to these stores. Our platform reaches over 5 billion people annually, as verified by GeoPath, providing unparalleled exposure for brands looking to connect with consumers during seasonal events.
Fun Fact: There are over 8,500 7-Eleven® stores in the U.S., making it the largest convenience store chain in the country.
In this post, I’ll discuss how DOOH advertising can be used to promote seasonal events, and share examples of notable brands that have successfully leveraged our nationwide footprint to boost their visibility and engagement.
Why DOOH Advertising is Perfect for Seasonal Events
DOOH advertising offers several advantages over traditional media channels when it comes to promoting seasonal events:
Flexibility: DOOH ads can be updated in real-time, allowing advertisers to adjust their messaging to align with the changing needs of their audience. This is especially important during seasonal events when consumer behavior can shift rapidly.
Targeting: With DOOH, advertisers can target specific locations and demographics, ensuring their message reaches the right audience at the right time. For example, a brand promoting a Halloween event can target stores in areas with a high concentration of families with young children.
Engagement: DOOH ads are designed to be eye-catching and engaging, often using high-definition video and interactive elements to grab the viewer’s attention. This makes them an ideal medium for promoting events that rely on strong visual appeal, such as holiday-themed promotions or product launches.
Notable Advertisers Using DOOH to Promote Seasonal Events
Over 150 top brands, including AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank, have recognized the value of DOOH advertising at 7-Eleven® in promoting their seasonal events and campaigns. Here are a few examples:
Amazon used DOOH advertising to promote their annual Prime Day event, targeting 7-Eleven® customers with special offers and deals available exclusively to Prime members. The campaign helped drive awareness and engagement for the event, resulting in a significant increase in Prime sign-ups.
Hershey’s and Reese’s leveraged DOOH advertising to launch their limited-edition holiday-themed products, showcasing the festive packaging and enticing consumers to purchase these seasonal treats. The campaign helped boost sales during the critical holiday shopping season.
Chase Bank ran a DOOH campaign at 7-Eleven® stores to promote their seasonal credit card offers, targeting consumers who were likely to be interested in taking advantage of these limited-time deals. By reaching customers at the point of purchase, Chase was able to drive higher engagement and conversions.
Internal Link: Learn more about ATM.TV at 7-Eleven® and how our DOOH platform can help your brand reach millions of consumers nationwide.
Seasonal events present a unique opportunity for advertisers to connect with their target audience through timely, relevant messaging. DOOH advertising at 7-Eleven® offers the flexibility, targeting, and engagement necessary to capitalize on these events and drive meaningful results for your brand.
As the nation’s leading convenience store, 7-Eleven® provides a powerful platform for brands to reach millions of consumers daily. With over 150 notable advertisers already benefiting from our nationwide footprint, isn’t it time you explored the possibilities of DOOH advertising at 7-Eleven® for your seasonal event promotions?