The Benefits of DOOH Advertising for Driving In-Store Traffic and Sales

In today’s fast-paced world, where consumers are bombarded with endless streams of information, capturing their attention is no small feat. It’s a challenge that demands innovation, creativity, and most importantly, the right platform. Enter Digital Out-of-Home (DOOH) advertising, a dynamic and engaging medium that’s revolutionizing the way brands connect with consumers. And when it comes to unparalleled reach and exposure, 7-Eleven’s® network, powered by ATM.TV, is a game-changer.

Why DOOH at 7-Eleven® is a Game Changer

Imagine having your brand showcased in over 8,500 7-Eleven® stores across the United States, reaching a staggering 5 billion people annually. That’s the kind of visibility we’re talking about with ATM.TV at 7-Eleven®—a platform where the likes of AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank have seen their messages not just seen but engaged with.

DOOH advertising at 7-Eleven® brings with it a host of benefits:

1. Captivating Displays

With high-definition video advertising, your brand narrative comes to life in the most compelling way possible. These aren’t just ads; they’re stories being told on screens that shoppers can’t help but watch.

2. Strategic Placement

DOOH screens are strategically placed where they are most likely to influence purchasing decisions—right at the point of sale. This proximity can effectively drive impulse buys and increase basket size.

3. Targeted Messaging

With DOOH, your advertising can be tailored to the time of day, location, and demographic, ensuring your message resonates with the right audience at the right moment.

4. Measurable Impact

Thanks to advanced analytics and measurement tools verified by GeoPath, you can track the effectiveness of your ads, fine-tune your approach, and see a clear ROI.

5. Flexibility and Agility

Want to run a time-sensitive promotion or react to market changes in real-time? DOOH advertising allows for swift updates to content, so your marketing can be as agile as your business.

Trivia: Did you know that the average 7-Eleven® store sees a foot traffic of nearly 1,300 customers per day? That’s a lot of eyes on your ads!

Real Brands, Real Results

Let’s talk about impact. When notable advertisers like Amazon and Hersheys choose to advertise through ATM.TV at 7-Eleven®, they’re tapping into a nationwide footprint that’s hard to replicate elsewhere. These brands understand that to stay top of mind, they need to be top of sight—where the customers are.

Chase Bank, for example, leverages DOOH to remind customers of the ease and convenience of their banking services—right when those customers might be thinking about their financial transactions.

A Network You Can’t Ignore

With over 150 high-profile advertisers and counting, the proof is in the proverbial pudding. DOOH at 7-Eleven® isn’t just about advertising; it’s about becoming a part of the consumer’s day-to-day experience. It’s about being there in those micro-moments that matter, where decisions are made, and preferences are shaped.

For more information on how ATM.TV can help propel your brand into the spotlight at 7-Eleven® stores nationwide, visit ATM.TV.

In conclusion, as the founder of ATM.TV at 7-Eleven®, I’m not just talking about the potential of DOOH advertising—I’m inviting you to be part of a movement that’s setting the stage for the future of brand-consumer interactions. With a reach that’s both wide and precise, your brand has the opportunity to not just be seen but to become a seamless part of the consumer’s everyday journey. Join us, and let’s drive in-store traffic and sales together.