Leveraging DOOH Advertising to Foster Partnerships and Drive Sponsorships
In the modern world of digital marketing, where every brand is vying for the consumer’s limited attention span, it is critical to find innovative ways to stand out. At ATM.TV at 7-Eleven®, we are doing just that. We are leveraging the power of Digital Out-of-Home (DOOH) advertising to not only enhance brand visibility but also to foster partnerships and drive sponsorships.
Fun Fact: DOOH advertising reaches 5 billion people annually, as verified by GeoPath.
The Power of 7-Eleven’s® Reach
The power of our platform lies in its reach. We operate in over 8,500 U.S. 7-Eleven® stores, making us the leading DOOH HD video advertising provider in the country’s top convenience store. This nationwide footprint gives our partners the unique opportunity to reach consumers in a way that no other platform can.
Trivia: Did you know that 7-Eleven® is the largest convenience retailer in the world?
Our reach extends beyond the walls of 7-Eleven®. With our platform, brands get the opportunity to be seen by a wide audience demographic. Over 150 notable advertisers such as AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank, among many others, have already experienced the benefits of partnering with us.
Emphasizing Partnerships and Sponsorships
Our DOOH platform allows brands to not only advertise, but also to tell stories. This storytelling capability is crucial when promoting partnerships and sponsorships. It gives brands the opportunity to share their brand values and create meaningful connections with consumers.
For instance, a brand like Chase Bank can leverage our platform to showcase their commitment to local communities, thereby deepening their customer relationships. Similarly, a brand like Amazon can use our platform to highlight their commitment to sustainability, thereby attracting environmentally conscious consumers.
Trivia: Did you know that storytelling in advertising can increase brand recall by 22%?
The Future is DOOH
As brands continue to seek ways to differentiate themselves in the crowded marketplace, DOOH advertising offers a powerful solution. Its ability to reach consumers in a personalized and impactful way makes it a must-have tool in any marketer’s arsenal.
In conclusion, our DOOH platform at ATM.TV at 7-Eleven® is a game-changer. It not only boosts brand visibility but also fosters meaningful partnerships and drives sponsorships. Its potential is immense and we are excited to explore it further.
Final Thought: “Advertising is not just about selling. It’s about telling stories that matter to people. It’s about creating experiences that connect and engage. It’s about building relationships that last.” – Daniel Aharonoff, Founder of ATM.TV at 7-Eleven®.