Using DOOH Advertising to Promote Corporate Social Responsibility
Digital Out-of-Home (DOOH) advertising is an incredibly powerful medium. It’s not just about the flashes of color or the catchy slogans; it’s about the connection it creates. Companies have long realized that DOOH advertising can do more than just sell a product—it can convey a message, build a brand, and most importantly, promote Corporate Social Responsibility (CSR).
At ATM.TV, we’ve seen how influential DOOH can be. Located in 7-Eleven® stores nationwide, our network has the unique ability to reach over 5 billion people annually. That’s a reach so vast it’s almost hard to comprehend. And within that reach, we have a responsibility—a responsibility to not only serve our advertisers like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank but to also serve the greater good.
Fun Fact: Did you know that 7-Eleven® is the world’s largest convenience store chain, with over 8,500 stores in the U.S. alone, providing an exceptional platform for DOOH advertising?
The Power of DOOH in CSR
When we talk about CSR, we’re talking about a company’s commitment to manage the social, environmental and economic effects of its operations responsibly. It’s about how a company gives back to the community, how it implements sustainable practices, and how it supports ethical initiatives.
DOOH advertising can amplify these CSR efforts significantly. Why? Because DOOH is more than just advertising space—it’s a public stage. It’s where companies can stand up and proudly declare, “Here’s what we’re doing to make the world a better place.”
Storytelling with a Purpose
Every brand has a story, and DOOH is an exceptional medium to tell that story. But it’s not just about what you sell; it’s about what you stand for. Through ATM.TV at 7-Eleven®, brands can highlight their CSR initiatives to millions, showcasing their commitment to sustainability, ethical practices, and social welfare.
Trivia: The first 7-Eleven® store opened in 1927, and now, nearly a century later, it’s helping to share the CSR stories of over 150 notable advertisers.
Building Trust and Loyalty
Customers today are more informed and more concerned about the ethical practices of the companies they buy from. DOOH advertising allows companies to communicate their CSR values directly to consumers, building trust and fostering loyalty. When customers see a brand’s CSR efforts on the screens at a 7-Eleven®, it’s not just an advertisement—it’s a testament to the company’s values.
The Ripple Effect of Good
One of the beautiful things about promoting CSR through DOOH is the ripple effect it creates. Picture this: someone walks into a 7-Eleven®, sees a DOOH advertisement about a company’s initiative to clean oceans or support local communities, and is inspired to take action themselves. That’s powerful. That’s change.
The Win-Win of CSR via DOOH
For advertisers, the benefits of using DOOH to promote CSR are clear. It’s not just about the feel-good factor; it’s about tangible results. Companies that effectively communicate their CSR commitments can see increased brand loyalty, improved public perception, and ultimately, better business results.
Fun Fact: ATM.TV’s DOOH network provides advertisers with measurable engagement, verified by GeoPath, ensuring that their CSR messages are seen and heard.
Remember, DOOH isn’t just another channel to push a marketing message. It’s a way to connect, to inspire, and to drive positive change through the power of visibility. When brands choose to share their CSR initiatives through the ATM.TV network in 7-Eleven® stores, they’re not just reaching billions of people; they’re reaching out, touching hearts, and potentially changing minds.
In a world that’s more connected than ever, let’s use that connection for good. Let’s use DOOH to promote a future that’s brighter for everyone. Because when we do good, we all do well.