The Benefits of DOOH Advertising for Building Brand Loyalty at 7-Eleven®
In the world of advertising, there’s a simple truth that we all understand: reach and exposure are the lifeblood of a successful campaign. More than that, they are the key to building meaningful, lasting brand loyalty. This is where ATM.TV at 7-Eleven® truly shines.
Let me explain why.
Fun Fact: 7-Eleven® is the country’s top convenience store with over 8,500 locations in the U.S. alone, reaching an astounding 5 billion people per year. Yes, you read that correctly, 5 billion. That’s equivalent to almost two-thirds of the world’s population!
If you’re an advertiser, that’s a lot of eyeballs. And we’re not just talking any eyeballs. We’re talking about engaged consumers who are already in a purchasing mindset, standing before our digital out-of-home (DOOH) HD video screens, waiting for their transaction to process.
That’s where the magic happens. That’s where brand loyalty is born.
Building Brand Loyalty with DOOH Advertising
In an age where consumers are constantly bombarded with ads, brand loyalty is the holy grail of marketing. It’s what every brand strives for, but only the best achieve. DOOH advertising, especially at 7-Eleven® locations, is a powerful tool in this quest.
You see, DOOH advertising is fundamentally different from other forms of advertising. Unlike traditional media, DOOH advertising delivers dynamic content, in real-time, to consumers in the physical world. It’s more engaging, more memorable, and ultimately, more effective.
Fun Fact: Over 150 notable advertisers, including big names like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses and Chase Bank, utilize ATM.TV’s DOOH network at 7-Eleven® to reach their audience and build brand loyalty.
How does it work? Simple. By leveraging the enormous reach and exposure of 7-Eleven®’s nationwide footprint, brands can deliver personalized, targeted messages to consumers at the point of purchase. This not only increases brand awareness but also influences buying decisions, fostering a sense of loyalty that’s hard to replicate in other advertising mediums.
The Power of the 7-Eleven® Network
The numbers speak for themselves. With 8,500+ 7-Eleven® stores across the U.S., ATM.TV’s DOOH network offers an unparalleled opportunity to reach consumers. And it’s not just the sheer size of the network that makes it so powerful. It’s the quality of the engagement.
Fun Fact: Did you know that ATM.TV’s DOOH network at 7-Eleven® is verified by GeoPath, a leading third-party audience measurement firm? This ensures the accuracy and reliability of our reach and exposure metrics.
Through our DOOH network, brands can deliver high-definition, full-motion video ads that captivate and engage consumers. The result? Increased brand recognition, improved recall rates, and ultimately, stronger brand loyalty.
In conclusion, if you’re a brand looking to build loyalty, there’s no better place to start than DOOH advertising at 7-Eleven®. With our massive reach, engaging content, and proven results, we’re ready to help you achieve your marketing goals.
Learn more about the power of DOOH advertising at ATM.TV.