How to Use DOOH Advertising to Promote In-Store Loyalty Programs

When it comes to loyalty programs, the difference between a successful campaign and one that falls flat is often visibility and engagement. Retailers like 7-Eleven® understand the importance of keeping their loyalty programs top-of-mind for customers. And what could be more top-of-mind than the dynamic and engaging medium of Digital Out-of-Home (DOOH) advertising?

The Power of DOOH in Driving Loyalty

DOOH advertising is a powerful tool that can transform the way retailers communicate with their customers. It combines the high-impact visibility of traditional out-of-home advertising with the precision and flexibility of digital campaigns. In the context of promoting in-store loyalty programs, DOOH at venues like 7-Eleven® is particularly effective.

Fun Fact: Did you know that DOOH advertising can generate up to four times more foot traffic than static displays? This isn’t just about catching eyes; it’s about prompting action.

Imagine this: You walk into a 7-Eleven®, and as you’re deciding which snack to pick up, a vibrant HD screen catches your attention. It’s showcasing an exclusive offer available only to loyalty program members. Perhaps it’s a free coffee after your fifth purchase, or a discount on your favorite candy bar. The message is clear, enticing, and—most importantly—impossible to miss. This is the power of DOOH advertising in action.

Leveraging a Nationwide Footprint

At ATM.TV, we understand the importance of reach. With a network that spans over 8,500 7-Eleven® stores across the U.S., your loyalty program promotion isn’t just a drop in the ocean—it’s a tidal wave of exposure.

Reach out: ATM.TV is where you can learn more about how our network can amplify your loyalty program to billions of eyes annually.

The nationwide footprint of 7-Eleven® stores ensures that your message is seen by a diverse, vast, and engaged audience. This isn’t just about casting a wide net; it’s about casting the right net. Among the over 150 notable advertisers who have leveraged this platform are giants like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank. They understand that DOOH advertising with ATM.TV isn’t just a strategy; it’s a solution.

Crafting the Message

Creating a compelling DOOH advertisement for your loyalty program is an art. It begins with understanding your audience and ends with a clear call-to-action. Here’s how you can craft a message that resonates and converts:

• Highlight the Value: Emphasize the benefits of joining the loyalty program. Whether it’s discounts, exclusive offers, or free merchandise, make sure the value proposition is front and center.
• Keep it Simple: The message should be concise and easy to digest. You have a few seconds to make an impact, so make every word count.
• Visually Engage: Use bright colors, dynamic visuals, and movement to draw the eye and engage the viewer.
• Call-to-Action: Be clear about what you want the customer to do next. Should they sign up at the register? Download an app? Tell them plainly and compellingly.

Measuring Success

With any marketing effort, the ability to measure success is crucial. DOOH advertising provides analytics and insights that can help you understand how effective your campaign is. With GeoPath verification, ATM.TV ensures that you have the data you need to optimize and improve your promotions continuously.

Trivia: GeoPath is the industry standard for measuring audience location and movement, ensuring that you know exactly who’s seeing your ads and when.

In conclusion, DOOH advertising is an innovative and effective way to promote in-store loyalty programs. The reach and exposure provided by a network like the one ATM.TV offers at 7-Eleven® are unparalleled. With the right message and a clear understanding of your audience, your loyalty program can see significant growth and engagement. Remember, in the world of retail marketing, visibility is the currency of the realm, and with DOOH, that currency is abundant.