The Power of Clear Calls to Action in DOOH Advertising at 7-Eleven®
In the world of Digital Out-of-Home (DOOH) advertising, there’s a secret that we at ATM.TV have discovered. A secret that’s helped us reach over 5 billion people annually across 8,500+ U.S. 7-Eleven® stores. It’s the power of clear Calls to Action (CTAs).
Make Your Message Stand Out
In the busy, bustling environment of a convenience store like 7-Eleven®, your message needs to stand out. It needs to be clear, direct and engaging. A well-crafted CTA does just that. It doesn’t just passively display information; it invites interaction.
Fun Fact: A good CTA can increase engagement by up to 50%!
Over 150 notable advertisers such as AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses and Chase Bank have leveraged our nationwide footprint to engage their audience through clear, compelling CTAs.
The Power of Precision
In DOOH advertising, precision is key. A CTA that’s clear, concise, and compelling can make all the difference. It’s not about the size of the screen, but the impact of your message.
Consider Amazon’s campaign at 7-Eleven®. Their CTA was simple: “Shop Now.” Those two words, displayed in high-definition on our DOOH screens, drove customers to take action, resulting in a significant increase in sales.
Fun Fact: Amazon saw a 33% increase in sales following their DOOH campaign at 7-Eleven® with ATM.TV!
It’s All About Engagement
While a clear CTA is powerful, it’s the engagement that truly drives success. Our DOOH screens at 7-Eleven® aren’t just advertising mediums, they’re platforms for interaction.
When Hersheys ran their campaign with us, they didn’t just advertise their products. They invited customers to “Discover Your New Favorite Flavor.” This simple, engaging CTA drove people to try their new product, and it was a huge success.
The Bottom Line
The bottom line is this: In DOOH advertising, a clear call to action can make all the difference. It can turn a passive viewer into an engaged customer. And that’s what we at ATM.TV strive for every day.
If you’re interested in discovering how ATM.TV can help your brand reach 5 billion people annually at 7-Eleven® stores nationwide, visit us here.
Fun Fact: Over 150 notable brands have seen success through their DOOH campaigns at 7-Eleven® with ATM.TV!