The Role of Location-Based Offers in DOOH Advertising: 7-Eleven®’s Nationwide Reach
In the world of Digital Out-of-Home (DOOH) advertising, location is more than a mere backdrop. It’s an integral part of the story. As a testament to this, we at ATM.TV have partnered with 7-Eleven® to leverage their nationwide footprint, providing advertisers unparalleled exposure to over 5 billion people annually.
Did You Know?
7-Eleven® is the country’s top convenience store, with over 8,500 locations across the U.S, thus making it an ideal platform for location-based offers.
The Power of Location
In the era of DOOH advertising, location has taken on a new meaning. It’s no longer about merely being present in a particular place. It’s about using the location as a tool to deliver offers and messages that resonate with the audience in that specific place and time. Location-based offers can drive foot traffic, increase customer engagement, and boost sales.
For instance, a brand like Goodyear might use location-based DOOH advertising at 7-Eleven® stores near highways or auto-service centers to promote their latest tire offers. Similarly, a brand like Hershey’s or Reese’s might use location data to target advertisements at stores near schools or parks, where there’s likely a higher demand for snacks and treats.
The Nationwide Reach of 7-Eleven®
Partnering with 7-Eleven® offers an unprecedented breadth of reach for advertisers. With a presence in neighborhoods, city centers, highways, and suburban areas, 7-Eleven® stores are a part of everyday life for many Americans.
7-Eleven® has a store within 1 mile of 104 million Americans.
This nationwide footprint allows brands like AT&T, Amazon, and Chase Bank to reach consumers where they live, work, and travel.
The Impact of Location-Based Offers
Location-based offers are a powerful tool in the advertiser’s arsenal, enabling brands to deliver timely, relevant messages to consumers.
Think about it. An Amazon advertisement for same-day delivery at a 7-Eleven® store in an urban area, where consumers value convenience and speed. Or a Chase Bank offer for new account holders at a store near a college campus, targeting students who might be considering their first bank account.
Did You Know?
According to GeoPath, ATM.TV’s network at 7-Eleven® reaches 5 billion people annually, making it one of the largest DOOH networks in the U.S.
In conclusion, location-based offers in DOOH advertising can help brands connect with consumers in a more meaningful and impactful way. And with a partner like 7-Eleven®, brands have an opportunity to reach a diverse, nationwide audience. At ATM.TV, we are proud to help brands leverage this potential and drive engagement through our DOOH network at 7-Eleven® stores across the country.