Using DOOH Advertising to Promote In-Store Services: A Powerful Strategy for 7-Eleven®
Digital Out-of-Home (DOOH) advertising has revolutionized the way brands communicate with consumers. It’s a blend of the physical presence of brick-and-mortar locations with the targeting and dynamic capabilities of digital advertising. For convenience store titan 7-Eleven®, which reaches a staggering 5 billion people annually, DOOH advertising has become a pivotal part of its in-store experience, specifically when promoting in-store services. Here’s how this strategy not only benefits 7-Eleven® but also the brands that utilize this platform, including AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank, among others.
The Power of DOOH at 7-Eleven®
Imagine, you walk into a 7-Eleven® store to grab a coffee, and you’re greeted with a vibrant HD screen showcasing the latest deal from Amazon, or perhaps an exclusive Chase Bank offer available to 7-Eleven® customers. This isn’t just advertising; it’s an invitation to engage, an immersive experience that turns a routine stop into a discovery hub.
Did You Know? 7-Eleven® was one of the first convenience store chains to offer ATM services – a move that redefined convenience for the modern consumer.
With 8,500+ U.S. 7-Eleven® stores equipped with ATM.TV, an advanced DOOH HD video advertising platform, the reach and exposure for in-store services are unparalleled. This tech-forward approach means that advertisements are not just seen—they’re interacted with.
Why Brands Choose 7-Eleven® for DOOH Advertising
7-Eleven® stores are more than just convenience locations; they’re cultural touchpoints that see a diverse and high volume of foot traffic every day. By leveraging DOOH advertising within these stores, brands can:
- Target Locally, Reach Nationally: Brands can tailor their message to the local community while also benefiting from the nationwide footprint of 7-Eleven®.
- Engage with a Captive Audience: Customers inside a 7-Eleven® are there to shop, making them highly receptive to messaging that resonates with their immediate needs.
- Drive Impulse Purchases: Promotions for in-store services can trigger on-the-spot decisions, turning advertising into direct sales.
- Measure and Optimize: With advanced analytics provided by platforms like ATM.TV, brands can measure the success of their campaigns and make data-driven decisions.
Success Stories of In-Store Service Promotion
Notable advertisers have seen significant success by promoting their in-store services through 7-Eleven’s® DOOH network. For instance, when AT&T highlighted its latest phone plans on ATM.TV screens, they experienced a notable uptick in inquiries and sales within the stores. Similarly, when Amazon ran a special promotion accessible only through 7-Eleven®, the campaign saw higher engagement rates compared to other advertising mediums.
A Strategy That Scales
The beauty of DOOH advertising in 7-Eleven® stores lies in its scalability. Whether you’re a local business looking to increase foot traffic or a national brand aiming for a broad campaign, the flexibility of DOOH allows for tailored approaches that meet diverse marketing objectives.
Fun Fact: The first 7-Eleven® store was opened in 1927, and it was initially called Tote’m Stores until it was renamed in 1946.
In conclusion, DOOH advertising at 7-Eleven® is not just about placing a digital sign; it’s about creating an ecosystem where brands can thrive and consumers can enjoy a richer shopping experience. As the founder of ATM.TV at 7-Eleven®, I’ve witnessed firsthand the transformational impact of DOOH on in-store service promotion. It’s an exciting time for brands to innovate, engage, and connect with consumers like never before.