Leveraging DOOH Advertising for Limited-Release Products: The 7-Eleven® Advantage

It’s no secret that the retail landscape has evolved significantly over the past few years. As brands continue to search for innovative ways to engage with consumers, one medium is standing out as a game-changer––Digital Out-of-Home (DOOH) advertising. At ATM.TV, we’re proud to be at the forefront of this evolution, partnering with 7-Eleven®, America’s top convenience store chain, to offer unparalleled reach and exposure to over 150 notable advertisers, including big names like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank.

Fun Fact: DOOH advertising in 7-Eleven® stores reaches an impressive 5 billion people annually, as verified by GeoPath.

The Power of DOOH

Promoting limited-release products requires a unique approach. These products often generate buzz and excitement, but they also create a sense of urgency. DOOH advertising is a strategic fit for these campaigns because it combines the large-scale visibility of traditional OOH with the precision and flexibility of digital campaigns. This means you can deliver targeted, time-sensitive messages to a vast audience.

With DOOH, you can also leverage real-time data to optimize your campaigns, adjusting messaging, creative components, and even location targeting on-the-fly to maximize impact.

The 7-Eleven® Advantage

What sets our DOOH advertising solution apart is the unparalleled reach of our partner, 7-Eleven®. With over 8,500 stores across the U.S., 7-Eleven® is a staple in the daily lives of millions of Americans. It’s a place where people stop for their morning coffee, grab a quick snack, or fuel their vehicles. This high footfall translates to immense exposure for brands.

Trivia: Did you know that 7-Eleven® is the world’s largest operator, franchisor, and licensor of convenience stores, with more than 66,000 stores in 17 countries?

When you advertise with us on 7-Eleven®’s DOOH screens, you not only benefit from the store’s nationwide footprint but also from the high-definition video quality that captures and retains consumer attention. This makes it an ideal platform for promoting limited-release products that require immediate consumer action.

Partnering with ATM.TV

At ATM.TV, we are committed to helping brands maximize their advertising potential. We understand the unique needs of promoting limited-release products, and we leverage our expansive DOOH network to help brands achieve their marketing objectives.

To learn more about how we can help your brand leverage DOOH advertising in 7-Eleven® stores, visit our website here.

In conclusion, DOOH advertising, especially when leveraged in high-traffic venues like 7-Eleven®, can significantly boost the visibility and success of your limited-release product campaigns. With the right partner and strategy in place, the possibilities are endless.