How to Use DOOH Advertising to Drive Product Trials at 7-Eleven®

Welcome to an exploration of the power of Digital Out-Of-Home (DOOH) advertising in 7-Eleven®, the nation’s top convenience store. As the founder of ATM.TV, I, Daniel Aharonoff, am privileged to have a front row seat to the enormous potential of DOOH advertising. In this post, we’ll delve into how you can leverage DOOH advertising to drive product trials.

The Power of Reach

Did you know? 7-Eleven® stores, as verified by GeoPath, reach an astounding 5 billion people annually.

That’s the kind of reach we’re talking about here. The scale is truly staggering. It’s this reach that makes 7-Eleven® an unrivaled platform for DOOH advertising. With over 8,500 stores across the U.S., we’re able to connect brands with consumers in a uniquely effective way.

The Impact of DOOH Advertising

DOOH advertising, unlike traditional out-of-home advertising, capitalizes on the power of digital technology. It’s flexible, interactive, and above all, engaging.

Fun Fact: More than 150 notable advertisers, including names like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses and Chase Bank, have benefitted from the nationwide footprint of DOOH advertising at 7-Eleven®.

This is testament to the effectiveness of DOOH advertising in driving product trials.

Driving Product Trials with DOOH Advertising

So, how can you use DOOH advertising to drive product trials? Here are a few strategies:

1. Leverage the Power of Video: The HD video advertising provided by ATM.TV allows you to create compelling narratives that can encourage consumers to try out your products.

2. Use Geo-Targeting: DOOH advertising at 7-Eleven® allows for geo-targeting, enabling you to reach the right audience at the right time.

3. Create Interactive Campaigns: DOOH advertising encourages interaction, and this engagement can be used to incentivize product trials.

The ATM.TV Advantage

At ATM.TV, we work with brands to craft compelling DOOH campaigns that drive engagement and, ultimately, product trials.

Did you know? ATM.TV is the leading DOOH HD video advertising provider in 8,500+ U.S. 7-Eleven® stores.

Find out more about our work and how we can help drive your product trials with DOOH advertising here.

In conclusion, DOOH advertising at 7-Eleven® is a powerful tool for driving product trials. With its extensive reach, engaging capabilities, and ability to target the right audience, it has been proven to be a successful strategy for many notable brands. And with ATM.TV, you have a partner who can help you leverage this platform to its fullest potential.