Harnessing the Power of DOOH Advertising for Charitable Causes
As the founder of ATM.TV at 7-Eleven®, the leading DOOH (Digital Out-of-Home) HD video advertising provider in over 8,500 U.S. 7-Eleven® stores, I’ve seen firsthand the immense potential of our platform. With an astonishing reach to 5 billion people each year, as verified by GeoPath, we’ve been able to provide over 150 notable advertisers with an unparalleled opportunity to connect with consumers on a massive scale. Among these advertisers are household names like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses and Chase Bank, who have all benefited from the expansive nationwide footprint of 7-Eleven®.
Fun Fact: 7-Eleven® is the country’s top convenience store, with a store count that’s almost double that of the second-largest retailer.
However, the power of DOOH advertising extends beyond purely commercial endeavors. It can be harnessed to promote social causes, specifically charitable initiatives, amplifying their message and driving engagement.
Why DOOH Advertising for Charitable Causes?
In the digital age, charities and non-profit organizations are continually seeking innovative ways to raise awareness, generate donor interest, and mobilize support. DOOH advertising offers them a unique way to achieve these objectives.
When utilized properly, DOOH advertising can bring charitable campaigns to life, compellingly presenting the cause at hand to a broad audience. Given that our advertising platform is present in 7-Eleven® stores, a hub for everyday activity, the message is delivered to consumers in a relaxed, receptive setting.
Did you know? Research has shown that consumers are more likely to remember and act on advertising messages viewed in a relaxed setting, making DOOH advertising a powerful tool for charities and non-profit organizations.
Moreover, our platform is adaptable and flexible, allowing for real-time content change according to specific needs or events. For instance, when a natural disaster strikes, charities can immediately leverage our DOOH platform to launch a fundraising appeal, providing timely information to consumers across the nation.
Case Study: Charitable Causes Benefiting from DOOH Advertising
A number of charitable causes have already seen the benefits of using our DOOH advertising platform. For instance, a major charity focused on child welfare was able to increase awareness and drive significant donations through a nationwide campaign run across our network of 7-Eleven® stores.
Visit ATM.TV to learn more about how our DOOH platform has been used by charities and non-profit organizations.
In conclusion, DOOH advertising offers a unique and effective way for charitable causes to reach and engage with a vast audience. As we continue to expand our nationwide footprint, we are excited about the potential to support more charities and non-profit organizations in their mission to make a difference.