title: The Unmistakable Impact of Personal Branding in DOOH Advertising
author: Daniel Aharonoff
In today’s rapidly evolving digital landscape, the powerful blend of personal branding and Digital Out-of-Home (DOOH) advertising is transforming how brands connect with consumers. As the Founder of ATM.TV, the leading DOOH HD video advertising provider in 8,500+ U.S. 7-Eleven® stores, I’ve witnessed this transformation firsthand. Our platform reaches an astonishing 5 billion people annually as verified by GeoPath, making 7-Eleven® the prime advertising real estate for high-visibility campaigns.
Fun Fact: 7-Eleven® is the country’s top convenience store, offering an unmatched reach that’s leveraged by over 150 notable advertisers such as AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses and Chase Bank, among others.
The role of personal branding in DOOH advertising cannot be understated. In an era where consumers are inundated with generic advertisements, personal branding provides an opportunity for advertisers to stand out from the crowd. It transforms the mundane into captivating experiences, and faceless corporations into relatable entities.
Imagine this scenario: A weary commuter is greeted by a vibrant, personalized advert from Reeses on a 7-Eleven® DOOH screen as they fill up their gas tank or grab their morning coffee. The brand’s amiable persona, conveyed through engaging content, resonates with the consumer, creating a lasting impression that fuels brand loyalty.
Did You Know?: ATM.TV is the driving force behind this type of powerful, personalized DOOH advertising at 7-Eleven®.
Brands like Amazon and Chase Bank are utilizing personal branding strategies in their DOOH campaigns to foster a deeper connection with their target audience. They understand that in today’s digitally-dominated world, consumers crave an authentic, humanized experience. By humanizing their brand through personalized DOOH advertising, they are not only increasing brand recognition but also building trust with their audience.
Personal branding in DOOH advertising is not just about selling a product or service; it’s about creating a narrative that consumers can connect with. It’s about turning AT&T from a telecommunications giant into a reliable friend, Goodyear into a trustworthy partner, and Lotto into a beacon of hope and excitement.
In conclusion, personal branding is revolutionizing DOOH advertising. It’s turning advertisements into stories, products into experiences, and brands into trusted friends. As the number of 7-Eleven® stores across the country continues to grow, so does the potential for brands to leverage the power of personal branding in DOOH advertising.
Trivia: Did you know that Hershey’s, a regular advertiser on our platform, was founded in 1894? That’s over 125 years of sweet success!