The Importance of Metrics and Analytics in DOOH Advertising Campaigns

By Daniel Aharonoff

In the ever-evolving landscape of advertising, one of the most exciting frontiers is Digital Out-Of-Home (DOOH) advertising. As the Founder of ATM.TV at 7-Eleven®, the leading DOOH HD video advertising provider in over 8,500 U.S. 7-Eleven® stores, let me guide you through the significance of metrics and analytics in DOOH advertising campaigns.

Understanding the Metrics

The true strength of DOOH advertising lies in its ability to reach a vast audience. At 7-Eleven®, we’ve managed to reach over 5 billion people annually, as verified by GeoPath. But what does this really mean for your brand?

Fun Fact: Did you know that 7-Eleven® is the world’s largest convenience store chain with over 70,000 stores worldwide?

Understanding the metrics behind these numbers can help you unlock the potential of your advertising campaigns. Knowing how many people your ads are reaching, the demographics of that audience, and when and where they’re seeing your ads, is crucial when it comes to refining and optimizing your strategies.

Notable Success Stories

Major corporations like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank, to name a few, have already recognized the value of DOOH advertising in 7-Eleven® stores.

AT&T, for instance, leveraged the nationwide footprint of 7-Eleven® to reach a broad audience across different demographics. Their advertising campaign effectively utilized the metrics provided to optimize ad placement, timing, and content resulting in a significant increase in brand awareness and customer engagement.

Fun Fact: AT&T is the world’s largest telecommunications company and the largest provider of mobile telephone services in the U.S.

The Power of Analytics

Understanding the metrics is only half the story. The real magic happens when you delve into the analytics. By analyzing the metrics, you can discover patterns and trends that can help inform your advertising strategies.

For example, through analytics, you can determine the optimal times to display your ads to maximize visibility and engagement. By understanding when your ads are most effective, you can adjust your strategies accordingly to ensure your message is being seen by the right people at the right time.

Fun Fact: Did you know that 7-Eleven® sells more than 20 million pizzas and 60 million hot dogs annually?

The Future of DOOH Advertising

At ATM.TV, we are pioneering the future of DOOH advertising. Our platform provides brands with the tools they need to analyze their ad performance and optimize their campaigns. With the power of metrics and analytics, we believe that DOOH advertising can deliver unparalleled results for our clients.

Remember, the power of DOOH advertising isn’t just about reach—it’s about reaching the right people, at the right time, with the right message. With the help of metrics and analytics, you can ensure that your advertising campaigns are as effective as they can be.

In the world of advertising, knowledge truly is power. So, get out there, understand your metrics, analyze your data, and unlock the potential of DOOH advertising.

Fun Fact: 7-Eleven® was the first convenience store to have television advertising. The animated commercial ran in 1949 and had a singing rooster and owl.