7-Eleven Partners with The Shoe Surgeon and College Football Stars for Philanthropic Custom Cleats Initiative

7-Eleven® Scores Touchdown with Custom Cleats for Cause

Ah, the smell of fresh leather, the roar of the crowd, the pure adrenaline rush of a touchdown – there’s nothing quite like the world of college football. But what if I told you that this world is colliding with another, equally exciting one – the world of art and philanthropy – to make a difference in children’s lives?

That’s right! 7-Eleven, Inc. is not just your go-to convenience store. They’re stepping up their game (pun intended) by partnering with The Shoe Surgeon, a legendary artist and sneaker designer, and some of the brightest stars in college football. Together, they’re crafting a series of custom cleats that are as stylish as they are impactful. The best part? All proceeds will benefit the Children’s Miracle Network Hospitals®!

The Cleat Crew™: Where Art and Athletics Intersect

Imagine a world where every step you take on the field contributes to a noble cause. That’s exactly what the Cleat Crew™ initiative is all about. Here’s how it works:

  • College football athletes and The Shoe Surgeon come together to design custom cleats.
  • Fans get a chance to bid on these superbly designed cleats.
  • Successful bidders not only score some exclusive footwear, but also contribute to a cause close to their hearts – supporting the Children’s Miracle Network Hospitals®.

But wait, there’s more! The lucky winners also get a chance to win 7-Eleven and Speedway custom sneakers, taking their shoe game to a whole new level.

A Win-Win Scenario

This initiative is not just about exclusive footwear. It’s a testament to 7-Eleven, Inc.’s commitment to making a difference in the communities they serve. The collaboration between the artistry of The Shoe Surgeon, the spirit of college football athletes, and the philanthropic drive of 7-Eleven is a perfect blend of creativity, sportsmanship, and charity.

As the founder of ATM.TV at 7-Eleven®, the leading DOOH HD video advertising provider in 8,500+ U.S. 7-Eleven® stores, I couldn’t be more proud of this initiative. It’s not every day you see a brand stepping into the shoes (quite literally) of those in need.

So, if you’re a fan of college football, a shoe enthusiast, or someone who believes in making a difference, don’t miss out on this opportunity. Visit your nearest 7-Eleven store, participate in the Cleat Crew™ initiative, and let’s make miracles happen, one step at a time!

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