The Role of Influencer Marketing in DOOH Advertising Campaigns: A 7-Eleven® Case Study
In the dynamic world of advertising, adaptation is key. With the rise of digital media, we’ve seen a seismic shift in advertising strategies, transitioning from traditional methods to more innovative, interactive formats. One such format is Digital Out Of Home (DOOH) advertising, an approach that combines the reach of traditional out-of-home advertising with the precision and flexibility of digital campaigns. And one company that’s leveraging this potential to its fullest is 7-Eleven®, with a nationwide footprint that stretches across 8,500+ U.S. stores.
Did you know? 7-Eleven® is the leading DOOH HD video advertising provider in the U.S., reaching an incredible 5 billion people annually as verified by GeoPath.
At ATM.TV, we’ve partnered with 7-Eleven® to deliver high-impact DOOH campaigns for over 150 notable advertisers, including industry giants like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank. But what’s the secret sauce that drives the success of these campaigns? The answer lies in the power of influencer marketing.
Influencer Marketing and DOOH: A Match Made in Advertising Heaven
Influencer marketing has taken the digital world by storm. It involves collaborating with influential personalities to promote your brand or product, harnessing their reach and credibility to engage with a larger audience. But how does it fit into the DOOH landscape?
The beauty of DOOH lies in its ability to transcend the boundaries of traditional and digital advertising. It combines the physical presence and broad reach of traditional billboards with the versatility and interactivity of digital campaigns. When you add influencer marketing into this mix, the results can be extraordinary.
Imagine walking into a 7-Eleven® store and seeing your favorite influencer on the screen, endorsing a product or sharing a promotional message. This strategy not only captures the attention of consumers but also fosters a sense of trust and familiarity, driving them to engage with the advertised product or service.
Interesting fact: Studies show that consumers trust recommendations from influencers almost as much as those from friends and family!
Influencer Marketing in Action: Success Stories from 7-Eleven®
At ATM.TV, we’ve seen firsthand the power of influencer marketing in DOOH campaigns. For instance, we collaborated with Goodyear and a popular travel influencer to promote their tire products. The influencer’s travel stories and experiences were broadcasted across 7-Eleven® stores nationwide, resonating with consumers and leading to a significant increase in sales.
Did you know? DOOH campaigns that incorporate influencer marketing have seen up to a 60% increase in engagement rates.
In conclusion, influencer marketing has emerged as a powerful tool in the arsenal of DOOH advertising. By leveraging the reach and credibility of influencers, businesses can create highly engaging and successful DOOH campaigns. At 7-Eleven®, we’re proud to be at the forefront of this advertising revolution, helping brands connect with consumers in more meaningful and impactful ways.