7-Eleven’s Iconic Slurpee® Gets a Dazzling Makeover With “Anything Flows™” Campaign
As the Founder of ATM.TV at 7-Eleven®, I couldn’t be more delighted to share the news of the remarkable transformation of the Slurpee® drink. As part of the “Anything Flows™” campaign, 7-Eleven, Inc. has given this legendary frozen beverage an exciting new look, making it even more appealing to today’s consumers.
The Inspiration: The Brainfreeze Collective™
Behind this spectacular change is 7-Eleven’s innovative customer research panel, The Brainfreeze Collective™. Their invaluable input and insights have shaped the Slurpee brand evolution, ensuring it remains an all-time favorite choice for millions of people.
Slurpee’s Brand Evolution Highlights:
- Fresh, modernized look
- Part of 7-Eleven’s “Anything Flows™” campaign
- Inspired by customer insights from The Brainfreeze Collective™
Celebrating Pride Month in Style
7-Eleven’s announcement couldn’t have come at a better time, as the company is also celebrating Pride Month in June. The vibrant new look of the Slurpee® drink perfectly complements the spirit of unity, diversity, and inclusivity that Pride Month embodies.
Pride Month Festivities at 7-Eleven:
- In-store promotions
- Exclusive offers
- Limited-edition merchandise
Experience the New Slurpee® at 7-Eleven®
I invite you to visit your nearest 7-Eleven store and quench your thirst with the freshly revamped Slurpee® drink. With its eye-catching new appearance and the same irresistible taste, it’s sure to become your go-to beverage for all seasons.
And while you’re there, don’t forget to check out the advertising opportunities available through ATM.TV, the leading DOOH HD video advertising provider in 8,500+ U.S. 7-Eleven® stores. We’d be thrilled to help you elevate your brand and reach a wider audience.
Cheers to the new Slurpee®!