7-Eleven’s Iconic Slurpee® Drink Gets a Refreshing Makeover in “Anything Flows™” Campaign: Experience the New Look Today!

7-Eleven’s Iconic Slurpee® Gets a Dazzling Makeover With “Anything Flows™” Campaign

As the Founder of ATM.TV at 7-Eleven®, I couldn’t be more delighted to share the news of the remarkable transformation of the Slurpee® drink. As part of the “Anything Flows™” campaign, 7-Eleven, Inc. has given this legendary frozen beverage an exciting new look, making it even more appealing to today’s consumers.

The Inspiration: The Brainfreeze Collective™

Behind this spectacular change is 7-Eleven’s innovative customer research panel, The Brainfreeze Collective™. Their invaluable input and insights have shaped the Slurpee brand evolution, ensuring it remains an all-time favorite choice for millions of people.

Slurpee’s Brand Evolution Highlights:

  • Fresh, modernized look
  • Part of 7-Eleven’s “Anything Flows™” campaign
  • Inspired by customer insights from The Brainfreeze Collective™

Celebrating Pride Month in Style

7-Eleven’s announcement couldn’t have come at a better time, as the company is also celebrating Pride Month in June. The vibrant new look of the Slurpee® drink perfectly complements the spirit of unity, diversity, and inclusivity that Pride Month embodies.

Pride Month Festivities at 7-Eleven:

  • In-store promotions
  • Exclusive offers
  • Limited-edition merchandise

Experience the New Slurpee® at 7-Eleven®

I invite you to visit your nearest 7-Eleven store and quench your thirst with the freshly revamped Slurpee® drink. With its eye-catching new appearance and the same irresistible taste, it’s sure to become your go-to beverage for all seasons.

And while you’re there, don’t forget to check out the advertising opportunities available through ATM.TV, the leading DOOH HD video advertising provider in 8,500+ U.S. 7-Eleven® stores. We’d be thrilled to help you elevate your brand and reach a wider audience.

Cheers to the new Slurpee®!

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