The Role of Emotional Appeals in DOOH Advertising: A Journey with 7-Eleven® and ATM.TV
We live in a world where attention is the new currency. Brands and advertisers are battling it out to capture the hearts and minds of their target audience. And what better way to stand out from the crowd than to tap into the power of emotions? Emotional appeals in advertising have been a long-standing strategy, but with the rise of Digital Out-of-Home (DOOH) advertising, they’ve taken on a whole new dimension. Let’s take a closer look at the role of emotional appeals in DOOH advertising, and how 7-Eleven® and ATM.TV are making waves in this space.
Why Emotional Appeals Matter
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
Emotions are powerful. They are the driving force behind our decisions and actions. In advertising, emotional appeals are used to connect with the audience on a deeper level, eliciting feelings that drive engagement and, ultimately, conversion. By evoking emotions such as happiness, nostalgia, or excitement, advertisers can forge a strong connection with their audience and create lasting impressions.
DOOH Advertising: A New Frontier for Emotional Appeals
Digital Out-of-Home advertising has revolutionized the way brands connect with their audience. With its ability to deliver dynamic, eye-catching content in strategic locations, DOOH offers advertisers unparalleled opportunities to make emotional appeals more potent and effective.
7-Eleven®, the country’s top convenience store, has partnered with ATM.TV, the leading DOOH HD video advertising provider, to bring the power of emotional appeals to life in over 8,500 U.S. 7-Eleven® stores. This collaboration has enabled brands like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank to reach 5 billion people annually, as verified by GeoPath.
Fun Fact: ATM.TV’s advertising platform at 7-Eleven® reaches 5 billion people annually, providing an incredible opportunity for brands to make emotional connections with their audience.
Emotional Appeals in Action: Notable Advertisers and Campaigns
With access to ATM.TV’s robust digital signage network in 7-Eleven® stores, over 150 notable advertisers have been able to create powerful emotional appeals that resonate with their target audience. Here are a few examples:
- Amazon: With its “Delivering Smiles” campaign, Amazon leveraged the power of DOOH advertising to evoke feelings of happiness and excitement among its audience, showcasing the joy of giving and receiving gifts.
- Hershey’s and Reese’s: These beloved confectionery brands tapped into the sweet nostalgia of childhood memories, using DOOH advertising to remind people of the simple pleasure of enjoying their favorite treats.
- Chase Bank: Through their “Make More of What’s Yours” campaign, Chase Bank connected with consumers on an emotional level, inspiring feelings of empowerment and financial freedom.
The Future of Emotional Appeals in DOOH Advertising
As DOOH advertising continues to evolve and expand, the role of emotional appeals will only grow in importance. Brands and advertisers will need to continually innovate and explore new ways to connect with their audience on an emotional level.
As a trailblazer in this space, 7-Eleven® and ATM.TV are poised to lead the charge, providing advertisers with an unparalleled platform to reach and engage their target audience through the power of emotional appeals.
“The future of advertising lies in forging emotional connections. With DOOH advertising and the strategic partnership between 7-Eleven® and ATM.TV, brands have a unique opportunity to make their mark and create lasting impressions.”
To learn more about how ATM.TV can help your brand connect with your audience through the power of emotional appeals in DOOH advertising, visit atm.tv.