The Importance of Creativity in DOOH Advertising for B2B Marketing

The digital out-of-home (DOOH) advertising landscape has evolved rapidly, offering businesses unparalleled opportunities to connect with their target audience. As the Founder of ATM.TV at 7-Eleven®, I’ve witnessed firsthand how creativity in DOOH advertising can propel B2B marketing to new heights. With a nationwide footprint reaching 5 billion people annually, as verified by GeoPath, 7-Eleven® stores offer advertisers like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank a powerful platform for their campaigns.

Fun Fact: Did you know that 7-Eleven® is the largest convenience store chain in the world, with over 71,000 stores in 17 countries?

In a world where people are constantly bombarded with ads, it’s essential to stand out from the crowd. Here’s how creativity in DOOH advertising can boost B2B marketing:

Telling Your Story with Impact

DOOH advertising offers a unique opportunity to tell your brand’s story in a visually engaging way. Creative, eye-catching visuals can capture the attention of potential customers and evoke an emotional response, which can lead to increased brand recognition and loyalty.

One example of a successful campaign is AT&T’s “Just OK is Not OK” campaign. By leveraging the power of DOOH advertising in 7-Eleven® stores, AT&T was able to create memorable, humorous ads that resonated with customers and drove home the message that settling for “just OK” is not acceptable.

Location-Based Targeting

One of the key benefits of DOOH advertising is the ability to target specific locations, enabling businesses to reach their desired audience with greater precision. Creative use of location-based targeting can result in highly effective, tailored marketing campaigns that resonate with potential customers.

For instance, Goodyear utilized the reach and exposure of 7-Eleven® stores to launch a targeted campaign promoting their tire services in regions with high auto ownership. By focusing on specific geographic areas, Goodyear was able to deliver relevant messaging to the right audience.

Real-Time Data and Interactivity

DOOH advertising empowers businesses to harness the power of real-time data and interactivity, creating highly relevant and engaging ad experiences. B2B marketers can tailor their campaigns based on factors such as time of day, weather conditions, or current events, ensuring that their messaging is always fresh and relevant.

Trivia: Did you know that DOOH ads can be updated within minutes, allowing businesses to react quickly to changing market conditions or customer needs?

For example, Lotto used the dynamic capabilities of DOOH advertising in 7-Eleven® stores to display real-time jackpot amounts, increasing excitement and driving ticket sales. This real-time data integration not only captured the attention of potential customers but also demonstrated the immediacy and relevance of the Lotto brand.

Conclusion

In today’s fast-paced, highly competitive business landscape, B2B marketers must continually innovate to stay ahead of the curve. By embracing creativity in DOOH advertising, businesses can connect with their target audience in meaningful, impactful ways that drive results. With the unparalleled reach and exposure provided by 7-Eleven® stores, advertisers have the perfect platform to showcase their creative campaigns and elevate their B2B marketing strategies.