Harnessing the Power of DOOH Advertising to Boost Sustainability Initiatives
As we find ourselves in a world that’s increasingly conscious about sustainability, it’s clear that businesses must step up to address these concerns. After all, today’s consumers aren’t just interested in what you sell, but how you sell it. They want to know the story behind the product, the impact it has on the environment, and what you’re doing to offset that impact.
Here at ATM.TV, we’ve been working hard to help brands communicate their sustainability initiatives through our DOOH (Digital Out of Home) advertising platform in 7-Eleven® stores across the U.S. With a reach of over 5 billion people annually, we’re giving businesses a powerful way to get their message across.
Fun Fact: ATM.TV is the leading DOOH HD video advertising provider in over 8,500 U.S. 7-Eleven® stores.
Why DOOH Advertising?
DOOH advertising is a medium that’s both versatile and impactful. It allows brands to deliver dynamic content that can be tailored to specific audiences and locations. This level of customization is key for brands that wish to communicate complex ideas such as sustainability initiatives.
Moreover, DOOH advertising provides an unparalleled reach. At 7-Eleven®, we’re proud to partner with ATM.TV, whose network verifies exposure to over 5 billion people annually according to GeoPath. This means your sustainability message could potentially be seen by millions of people every day.
Showcasing Sustainability Through DOOH Advertising
We’ve seen notable advertisers like AT&T, Goodyear, and Amazon use our platform to great effect. They’ve been able to tell their stories, showcase their products, and highlight their commitment to sustainability in a way that resonates with consumers.
Did You Know? Over 150 notable advertisers like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses and Chase Bank have benefited from the nationwide footprint of ATM.TV’s DOOH advertising at 7-Eleven®.
For instance, a brand selling eco-friendly products can use DOOH advertising to highlight the environmental benefits of their products. They can showcase how their products are made, the materials used, and the steps they’re taking to reduce their carbon footprint.
A Platform for Change
At ATM.TV, we believe in the power of DOOH advertising to drive change. By giving businesses a platform to communicate their sustainability initiatives, we’re helping to create a more conscious consumer base. Our network in 7-Eleven® stores allows advertisers to reach a diverse audience, from busy professionals grabbing a quick snack, to students looking for a study break treat.
In conclusion, DOOH advertising provides a unique opportunity for brands to communicate their commitment to sustainability. At ATM.TV, we’re proud to be at the forefront of this revolution, helping brands connect with consumers in a meaningful and impactful way.
Remember, it’s not just about selling a product, it’s about selling an idea. And what better idea to sell than one that contributes to the betterment of our planet?