Best Practices for DOOH Advertising Campaigns at 7-Eleven® Stores
As the founder of ATM.TV at 7-Eleven®, I understand the impact of Digital-Out-Of-Home (DOOH) High Definition video advertising. I’ve seen first-hand how targeted HD screens placed above ATM units in more than 8,500 participating 7-Eleven® stores can help businesses reach over 5 billion people per year.
In order to make sure these campaigns have the biggest impact, it is important to follow best practices. Here are five tips I recommend for creating successful DOOH advertising campaigns at 7-Eleven® stores:
Focus on Quality Content
Quality content should be the cornerstone of any successful campaign. Make sure you are investing time and effort into creating compelling and creative videos that will grab customers’ attention. A strong story and compelling visuals will ensure your campaign stands out and resonates with customers.
Leverage Location Data
Location data is incredibly powerful when it comes to DOOH advertising campaigns. By leveraging location data, you can target specific customer segments based on their location and demographics. This helps you focus your messaging to the right people and maximize your ROI.
Measure Results Regularly
Measurement is key when it comes to understanding the effectiveness of a DOOH advertising campaign. Collecting data such as impressions, click-through rate, and conversion rate will help you track your performance and adjust your strategy accordingly.
Utilize Targeted Strategies
Targeting specific customers is an essential part of a successful DOOH advertising campaign. You can use different strategies such as geo-fencing, demographic targeting, or contextual targeting to ensure you’re reaching the right people with the right message.
Partner with Experienced Agencies
Partnering with experienced agencies is a great way to ensure your campaign is set up for success. Experienced agencies have the resources and expertise to help you create a successful DOOH advertising campaign that meets your objectives.
At ATM.TV at 7-Eleven®, we have helped many companies successfully launch their DOOH advertising campaigns. If you’d like to learn more about how we can help you get started, please visit http://atm.tv. We look forward to working with you!