DOOH Advertising and Its Role in the Digital Transformation of Advertising
As the founder of ATM.TV at 7-Eleven®, I’m proud to be leading the charge in the field of Digital-Out-Of-Home (DOOH) High Definition video advertising. With our network of HD screens placed above ATM units at more than 8,500 participating 7-Eleven® stores across the United States, we are able to reach over 5 billion people per year.
It’s no surprise that DOOH advertising is quickly becoming an essential tool for brands looking to break into the digital marketing space. The ability to reach such a massive audience with high definition visuals has made it a sought-after medium for advertisers. As the industry continues to grow, so too do the opportunities for businesses to capitalize on this powerful form of communication.
At ATM.TV, we understand that DOOH advertising can play an important role in helping businesses make the transition from traditional forms of advertising to a more modern, digital approach. Not only does it provide brands with a unique way to capture the attention of consumers, but it also offers a range of benefits that help them better target their desired audience.
Using our platform, brands can easily customize their ad campaigns based on a variety of factors, such as location and demographic information. This allows them to create highly tailored campaigns that target specific audiences with greater accuracy and efficiency. Furthermore, our platform also provides brands with access to real-time analytics and reporting, which helps them measure the success of their campaigns and make any necessary adjustments to optimize their results.
We are passionate about helping businesses make this transition, and we believe that DOOH advertising will continue to be an invaluable tool in the process. It provides brands with an effective way to engage with their target audiences, while also offering a host of other benefits that make it a valuable asset for any business looking to capitalize on the digital transformation of advertising.
If you’re interested in exploring the potential of DOOH advertising for your business, please feel free to contact us at http://atm.tv. We look forward to helping you succeed in this ever-evolving landscape.