How to Create DOOH Advertising for a Younger Demographic

As the Founder of ATM.TV at 7-Eleven®, I, Daniel Aharonoff, understand the importance of reaching the right audience through our Digital-Out-Of-Home (DOOH) High Definition video advertising platform. With over 8,500 participating 7-Eleven® stores in the U.S.A and reaching 5 billion people yearly, our platform offers a unique opportunity for brands to get their message across. In this blog, I will share my expertise on creating effective DOOH advertising for a younger demographic.

1. Understand the Younger Demographic

The first step in creating successful DOOH advertising for a younger demographic is understanding their preferences, habits, and behaviors. This generation is tech-savvy and constantly connected, so it’s important to create content that resonates with them. Some key insights include:

• They value authenticity and honesty
• They tend to have shorter attention spans
• They’re more likely to engage with interactive content

2. Create Relevant and Authentic Content

To capture the attention of a younger demographic, the content must be relevant and authentic. This means:

• Avoiding traditional advertising tropes and hard-selling tactics
• Using relatable influencers or personalities
• Incorporating humor or pop culture references when appropriate

3. Use Eye-Catching Visuals and Animation

With shorter attention spans, it’s crucial to grab their attention quickly. This can be achieved by using:

• Bold colors and striking visuals
• Engaging animations or video elements
• Unique and creative typography

4. Embrace Interactivity

Younger demographics are more likely to engage with interactive content. Consider incorporating:

• Touchscreen capabilities
• QR codes linking to social media or exclusive content
• Gamification elements

5. Optimize for Mobile and Social Media Integration

It’s essential to make it easy for younger audiences to share and engage with your DOOH advertising on their mobile devices and social media platforms. This can be done by:

• Ensuring your content is optimized for mobile viewing
• Including social media handles or hashtags
• Encouraging user-generated content or engagement through contests or challenges

6. Monitor and Adapt

Finally, it’s important to monitor the performance of your DOOH advertising and adapt accordingly. This can include:

• Analyzing engagement and conversion metrics
• Gathering feedback from the target audience
• Adjusting your content or strategy based on data-driven insights

By following these steps, you can create DOOH advertising that truly resonates with a younger demographic and drives results for your brand. At ATM.TV, we have worked with notable brands like AT&T, Lotto, Chase Bank, Live Nation, Allstate Insurance, MoneyGram, and many more, totaling over 150 different advertisers and growing.

If you’re interested in evaluating whether your brand can be approved to advertise with us, as 7-Eleven has very high approval standards, please visit http://atm.tv to contact us directly.