Using DOOH Advertising to Drive Traffic to Your Website or App
As the founder of ATM.TV at 7-Eleven®, I have seen first-hand the power of Digital-Out-Of-Home (DOOH) advertising to drive traffic to a company’s website or app. With the right strategy and execution, DOOH advertising can be a highly effective tool for increasing brand awareness and generating website or app visits.
Here are some tips for using DOOH advertising to drive traffic to your website or app:
- Use eye-catching visuals: In order to capture the attention of potential customers, your DOOH advertising should feature eye-catching visuals that are relevant to your brand and message. Use bold colors, high-quality images, and clear messaging to make your advertising stand out.
- Target your advertising: One of the key benefits of DOOH advertising is the ability to target specific audiences. Take advantage of this by targeting your advertising to audiences that are most likely to be interested in your products or services. For example, if you sell fitness products, target your advertising to gyms and fitness centers.
- Use a clear call to action: Your DOOH advertising should include a clear call to action that encourages viewers to visit your website or download your app. Use language that is clear and concise, and make it easy for viewers to access your website or app by including a QR code or URL.
- Measure your results: In order to understand the effectiveness of your DOOH advertising, it’s important to measure your results. Use tools like Google Analytics to track website visits and app downloads that result from your advertising, and adjust your strategy accordingly.
At ATM.TV, we have helped more than 150 different advertisers use DOOH advertising to drive traffic to their websites and apps. If you’re interested in learning more about how DOOH advertising can help your business, please visit our website at http://atm.tv and contact us directly to evaluate if you can be approved to advertise with us.