Creating Effective DOOH Advertising Campaigns for the Holiday Season
As the founder of ATM.TV at 7-Eleven®, I’m proud to offer Digital-Out-Of-Home (DOOH) High Definition video advertising solutions to our clients. With our screens placed above ATM units at more than 8,500 participating 7-Eleven® stores in the U.S.A., we have the ability to reach over 5 billion people per year that frequent this number 1 convenience store on the planet.
We have helped some of the most notable brands create effective and successful advertising campaigns, such as AT&T, Lotto, Chase Bank, Live Nation, Allstate Insurance, MoneyGram and many more totaling over 150 different advertisers and growing.
With the holiday season upon us, I want to share my advice on how to create effective DOOH advertising campaigns for this special time of year.
Know Your Audience
The first step in creating a successful DOOH advertising campaign is to understand who your audience is. Who are you targeting with your ads? Are you looking to reach a specific demographic or group of people? Knowing your target audience will help you craft a message that resonates with them and encourages them to take action.
Use Eye-Catching Visuals
When it comes to DOOH advertising, visuals are key. With our HD screens placed above ATM units, your ads will be seen by millions of people every day. So it’s important to make sure your visuals are eye-catching and memorable. Use bold colors and compelling imagery to grab people’s attention and stand out from the crowd.
Keep Your Message Simple
When crafting your message for a DOOH advertising campaign, it’s important to keep it simple and straightforward. You only have a few seconds to capture people’s attention with an ad, so make sure your message is concise and easy to understand. Avoid using too many words or complex concepts – focus on getting your point across quickly and effectively.
Offer a Special Promotion
People love deals and promotions, so offering a special promotion in your DOOH ad can be a great way to attract more attention and encourage people to take action. Whether it’s free shipping, discounts, or free gifts, make sure your promotion is something that will appeal to your target audience and make them want to take advantage of it.
Measure Your Results
Once you’ve launched your DOOH advertising campaign, it’s important to measure the results so you can see how effective it was. This will help you understand what worked well and what didn’t so you can make adjustments as needed for future campaigns.
Creating an effective DOOH advertising campaign for the holiday season doesn’t have to be difficult or overwhelming – just follow these simple tips and you’ll be well on your way to success! If you’d like more information about our services or if you’re interested in being approved as an advertiser with us at 7-Eleven®, please visit http://atm.tv .