How to Optimize DOOH Advertising for Mobile Users
As the Founder of ATM.TV at 7-Eleven®, I understand the importance of reaching consumers where they are – and today, that means on their mobile devices. In this blog post, I’ll share some tips on how to optimize DOOH advertising for mobile users.
- Keep it simple: Mobile screens are smaller than traditional screens, so it’s important to keep your message simple and easy to read. Use clear, concise language and avoid cluttered visuals.
- Use QR codes: QR codes are a great way to bridge the gap between digital and physical advertising. By including a QR code in your DOOH ad, you can direct mobile users to a landing page or app download page.
- Make it interactive: Mobile users love to engage with content, so make your DOOH ad interactive. Include a call-to-action that encourages users to interact with your ad, such as taking a photo or sharing on social media.
- Location-based targeting: With location-based targeting, you can deliver DOOH ads to mobile users in specific locations, such as near a 7-Eleven® store. This helps to ensure that your ad is relevant to the user and increases the likelihood of engagement.
- Optimize for mobile devices: Finally, make sure that your DOOH ad is optimized for mobile devices. This means using responsive design to ensure that your ad looks great on any screen size, and optimizing load times to ensure that your ad loads quickly on slower mobile networks.
At ATM.TV, we offer DOOH advertising that is specifically designed to reach consumers on their mobile devices. By following these tips, you can optimize your DOOH ad for mobile users and ensure that your message reaches your target audience. Visit http://atm.tv today to learn more about how we can help you reach over 5 billion people per year that frequent 7-Eleven® stores across the USA.