The Transformative Effects of DOOH Advertising on Brick-and-Mortar Retailers: Insights from Daniel Aharonoff, 7-Eleven’s ATM.TV Founder

The Impact of DOOH Advertising on Brick-and-Mortar Retailers

As Daniel Aharonoff, the Founder of ATM.TV at 7-Eleven®, I have witnessed firsthand the incredible impact that Digital-Out-Of-Home (DOOH) advertising can have on brick-and-mortar retailers. In today’s world, where digital advertising is rapidly becoming the norm, it’s essential for businesses to embrace this medium in order to remain competitive and drive sales. In this blog post, I will discuss the significance of DOOH advertising for brick-and-mortar retailers and how it’s revolutionizing the retail industry.

The Power of DOOH Advertising

DOOH advertising is a powerful tool that allows advertisers to target HD screens placed above ATM units at more than 8,500 participating 7-Eleven® stores in the U.S.A. Reaching over 5 billion people per year that frequent this number 1 convenience store on the planet. Some of the most notable brands advertise with us, including AT&T, Lotto, Chase Bank, Live Nation, Allstate Insurance, MoneyGram, and many more, totaling over 150 different advertisers and growing.

Capturing Consumer Attention

One of the major benefits of DOOH advertising is its ability to capture consumer attention in ways that traditional advertising methods cannot. By displaying dynamic, high-definition content on large screens, DOOH advertising can engage viewers and create a lasting impression. This is particularly important for brick-and-mortar retailers, as it allows them to:

  • Stand out from the competition
  • Drive foot traffic to their stores
  • Increase brand awareness
  • Boost sales

Targeted Messaging

DOOH advertising enables advertisers to tailor their messages to specific demographics, locations, and even times of day. This level of targeting allows brick-and-mortar retailers to:

  • Deliver relevant content to their audience
  • Optimize their advertising budget
  • Improve campaign effectiveness

Real-time Analytics

DOOH advertising platforms, like ATM.TV, provide real-time analytics that help retailers understand the performance of their campaigns. This valuable data allows them to:

  • Measure the success of their advertising efforts
  • Adjust their strategies as needed
  • Make data-driven decisions to optimize their campaigns

The Future of DOOH Advertising for Brick-and-Mortar Retailers

As the retail landscape continues to evolve, it’s becoming increasingly important for businesses to adopt innovative marketing strategies to stay ahead of the curve. DOOH advertising offers brick-and-mortar retailers an effective way to connect with consumers, drive foot traffic, and boost sales.

Moreover, as technology advances, we can expect the capabilities of DOOH advertising to expand even further, offering retailers even more opportunities to captivate their target audience and stay competitive in the market.

If you’re interested in exploring the potential of DOOH advertising for your brick-and-mortar retail business, I invite you to contact us directly to evaluate if you can be approved to advertise with us since 7-Eleven has very high approval standards. Visit to learn more.

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