How to Leverage DOOH Advertising for Event Promotion
As the Founder of ATM.TV at 7-Eleven®, I’ve witnessed the incredible potential of Digital-Out-Of-Home (DOOH) advertising. When it comes to promoting events, DOOH offers a unique opportunity to captivate your audience, drive ticket sales, and create a buzz around your event. In this blog post, I’ll share my expertise on leveraging DOOH advertising for event promotion and how you can maximize your marketing efforts to ensure a successful event.
Choose Strategic Locations
The success of your DOOH campaign largely depends on the location of the advertisement. With ATM.TV, you’ll have access to over 8,500 participating 7-Eleven® stores in the U.S.A., reaching over 5 billion people per year. Consider the following factors when choosing a location:
- Proximity to the event venue
- Audience demographics
- Foot traffic patterns in the area
By selecting the right locations, you’ll be able to target your desired audience more effectively and generate greater interest in your event.
Create Eye-Catching Content
DOOH advertising offers a unique opportunity to create visually appealing and engaging content that catches your audience’s attention. To make the most of this medium, consider the following tips:
- Use high-quality images and videos
- Incorporate dynamic elements, such as animations or scrolling text
- Keep the message clear and concise
- Incorporate a strong call-to-action, such as purchasing tickets or visiting a website
Remember, your content should stand out and make an impact in the few seconds your audience has to view it.
Utilize Real-Time Data and Personalization
One of the key advantages of DOOH advertising is the ability to incorporate real-time data and personalization into your campaigns. By leveraging this technology, you can create a more relevant and engaging experience for your audience. For example:
- Countdown timers to create a sense of urgency
- Real-time ticket availability updates
- Weather-based content, such as promoting an indoor event on a rainy day
Monitor and Optimize Performance
DOOH advertising provides valuable data on campaign performance, allowing you to make informed decisions and optimize your efforts. By tracking metrics such as impressions, click-through rates, and conversions, you can identify trends and adjust your strategy accordingly.
Partner with Influential Brands
ATM.TV has partnered with over 150 different advertisers, including AT&T, Lotto, Chase Bank, Live Nation, Allstate Insurance, and MoneyGram, among others. By partnering with influential brands, you can amplify your event promotion efforts and leverage their existing audiences to drive interest in your event.
In conclusion, leveraging DOOH advertising for event promotion is an effective way to capture your audience’s attention, drive ticket sales, and create a buzz around your event. By choosing strategic locations, creating eye-catching content, utilizing real-time data and personalization, monitoring and optimizing performance, and partnering with influential brands, you can maximize your marketing efforts and ensure a successful event.
If you’re interested in evaluating if your brand can be approved to advertise with us, as 7-Eleven has very high approval standards, please visit http://atm.tv to contact us directly.