The Benefits of Location-Based DOOH Advertising at 7-Eleven® Stores

As the Founder of ATM.TV at 7-Eleven®, I, Daniel Aharonoff, have witnessed the tremendous growth and evolution of Digital-Out-Of-Home (DOOH) advertising. This powerful marketing medium has allowed advertisers to target HD screens placed above ATM units at more than 8,500 participating 7-Eleven® stores in the U.S.A., reaching over 5 billion people per year. In this blog, I will discuss the benefits of location-based DOOH advertising at 7-Eleven® stores and how it can maximize your brand exposure.

Hyperlocal Targeting

One of the most significant advantages of location-based DOOH advertising at 7-Eleven® stores is the ability to target specific demographics and neighborhoods. This hyperlocal targeting enables advertisers to:

• Reach a specific audience based on their location and behavior
• Customize ad campaigns for a particular region or community
• Create tailored messaging and offers to resonate with the local audience

This level of precision in targeting can lead to better engagement, increased relevance, and ultimately, higher return on investment for advertisers.

High Foot Traffic

7-Eleven® stores are known for their high foot traffic, with millions of people visiting their stores daily. This constant stream of customers presents a unique opportunity for brands to:

• Gain significant exposure and visibility
• Reach a diverse audience, including locals and tourists
• Capitalize on impulse purchases and drive product sales

By advertising in such a high-traffic environment, your brand can benefit from increased awareness and sales potential.

Enhanced Customer Experience

DOOH advertising at 7-Eleven® stores not only benefits advertisers but also enhances the customer experience. By providing:

• Engaging and entertaining content while customers wait in line
• Relevant promotions and offers based on location and time of day
• Information on new products and services available at the store

DOOH advertising can create a more enjoyable shopping experience for customers, which can translate into increased loyalty and repeat visits.

Flexibility and Control

With location-based DOOH advertising at 7-Eleven® stores, advertisers have complete control over their campaigns, allowing for:

• Real-time updates and changes to ad content
• Dayparting to target specific times of the day or week
• A/B testing of different creatives and messages to optimize campaign performance

This flexibility and control allow advertisers to make data-driven decisions and continuously improve their campaigns for maximum impact.

Increased Brand Credibility

Being associated with a well-known and respected brand like 7-Eleven® can elevate your brand’s credibility and appeal to consumers. By advertising in 7-Eleven® stores, you can:

• Leverage the trust and recognition built by 7-Eleven®
• Position your brand alongside other notable advertisers
• Benefit from the high approval standards set by 7-Eleven® for advertising partners

In conclusion, location-based DOOH advertising at 7-Eleven® stores offers a unique opportunity for brands to target specific demographics, gain significant exposure, enhance the customer experience, maintain flexibility and control over campaigns, and increase brand credibility. If you’re interested in evaluating whether your brand can be approved to advertise with us, please visit http://atm.tv to get in touch with our team.