The Evolution of DOOH Advertising: Past, Present, and Future
As the Founder of ATM.TV at 7-Eleven®, I have had the privilege of witnessing first-hand the incredible evolution of Digital-Out-Of-Home (DOOH) advertising over the last two decades. What was once a fringe marketing medium has now become an indispensable tool for many of the world’s largest brands. As we look to the future, there is no doubt that DOOH advertising will continue to revolutionize the way companies reach their target audiences.
The Early Days of DOOH Advertising
When I founded ATM.TV in the early 2020, DOOH advertising was still in its infancy. The technology was limited, and few companies had access to it. We pioneered the use of HD screens placed above ATM units at 7-Eleven® stores across the United States. At that time, our primary goal was to provide marketers with a new way to reach potential customers in real time.
The Present State of DOOH Advertising
Fast forward to today, and DOOH advertising has grown exponentially. Our HD screens have become a fixture in more than 8,500 participating 7-Eleven® stores across America, reaching over 5 billion people each year. Over 150 different brands have taken advantage of this unique opportunity to target their desired audience in real time. Some of the most notable companies advertising with us include AT&T, Lotto, Chase Bank, Live Nation, Allstate Insurance, MoneyGram and many more.
The Future of DOOH Advertising
The future of DOOH advertising is bright. As technology continues to improve, we expect more companies to take advantage of this powerful medium. Companies will be able to create even more engaging content that will allow them to better target their desired audiences. Additionally, artificial intelligence and machine learning technologies will enable us to provide even greater insights into consumer behavior and preferences.
At ATM.TV at 7-Eleven®, we are excited about what lies ahead for DOOH advertising and look forward to continuing to provide our partners with innovative ways to reach their audiences. If you are interested in learning more about how you can be approved to advertise with us at 7-Eleven®, please visit http://atm.tv for more information.