Unleashing the Synergy: DOOH Advertising & Email Marketing Campaigns

As the founder of ATM.TV at 7-Eleven®, the nation’s leading DOOH (Digital Out-of-Home) HD video advertising provider, I’ve seen firsthand the incredible reach and exposure that this powerful marketing medium can deliver. With over 8,500 U.S. 7-Eleven® stores in our network, we’re reaching an astonishing 5 billion people annually, as verified by GeoPath. Our platform has attracted over 150 notable advertisers like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank, all benefiting from the nationwide footprint in the country’s top convenience store.

But what if I told you that there’s a way to amplify the impact of your DOOH advertising even further? By integrating it with your email marketing campaigns, you can create a synergistic marketing approach that drives even more powerful results. Here’s how:

1. Reinforce Your Message & Brand Presence

When your customers encounter your brand in various formats and contexts, it reinforces your message and solidifies your brand presence. By using the same visual, messaging, and design elements in both your DOOH ads and email campaigns, you’re creating a consistent experience that builds familiarity and trust.

• Visual consistency: Use the same color palette, fonts, and imagery in both your DOOH ads and email campaigns.
• Messaging consistency: Communicate the same promotional offers, USPs, or calls-to-action in both formats.
• Design consistency: Employ a similar layout and structure for your email campaigns and DOOH ads, making your brand instantly recognizable.

2. Drive Traffic to Your Landing Pages & Opt-in Forms

Your DOOH ads can be a powerful tool for driving traffic to your landing pages and email opt-in forms. By displaying a concise, easy-to-remember URL or QR code in your DOOH ads, customers can quickly access your landing page and subscribe to your email list.

• Create a custom URL: Make it short and memorable, ideally incorporating your brand name and a relevant keyword.
• Use QR codes: Make it easy for customers to scan and access your landing page directly from their smartphones.
• Offer incentives: Entice customers to subscribe by offering exclusive discounts, promotions, or content.

3. Utilize Geo-Targeting & Personalization

By leveraging the power of our nationwide network of 7-Eleven® stores, ATM.TV enables advertisers to deliver targeted, localized messages to specific audiences. Combine this with the personalization capabilities of email marketing, and you’ve got a winning combination.

• Localize your DOOH ads: Display location-specific promotions, events, or store openings in your DOOH ads.
• Segment your email list: Use data from your DOOH ads to segment your email list based on location or interests.
• Personalize your email campaigns: Tailor your content, promotions, and messaging to each segment, creating a more relevant and engaging experience.

4. Boost Engagement with Interactive Elements

DOOH advertising and email marketing both offer unique opportunities for incorporating interactive elements that drive engagement and conversions.

• Use video in your DOOH ads: Capture attention with dynamic, engaging video content.
• Add interactivity to your email campaigns: Incorporate animated GIFs, countdown timers, or even interactive polls to make your emails more engaging.
• Encourage social sharing: Include social sharing buttons in your email campaigns, and invite customers to share your DOOH ads on social media for special rewards or discounts.

Ready to take your marketing campaigns to the next level by harnessing the power of DOOH advertising and email marketing? Visit http://atm.tv to learn more about our advertising opportunities and how we can help you reach new heights of success.