The Emotional Powerhouse: DOOH Advertising at 7-Eleven®
Creating emotional connections with customers is the holy grail of marketing. It’s what transforms a brand from a mere commodity into an experience that resonates with consumers. In today’s ever-evolving digital landscape, Digital Out-of-Home (DOOH) advertising has emerged as a powerful medium for forging these connections and 7-Eleven® is at the forefront of this revolution.
Did you know? 7-Eleven® is the leading DOOH HD video advertising provider in 8,500+ U.S. stores, reaching 5 billion people annually as verified by GeoPath.
As the founder of ATM.TV at 7-Eleven®, I have witnessed firsthand the tremendous impact that DOOH advertising can have on brands like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank, among many others. In this blog post, I will explore the benefits of DOOH advertising and how it creates emotional connections with consumers.
The Power of Visual Storytelling
One of the key advantages of DOOH advertising is its ability to tell a compelling visual story. High-definition screens strategically placed in 7-Eleven® stores across the nation provide an unparalleled canvas for brands to showcase their message. With captivating imagery, engaging animations, and dynamic video content, DOOH advertising captures the attention of consumers and leaves a lasting impression.
Fun Fact: ATM.TV at 7-Eleven® has over 150 notable advertisers, benefiting from the nationwide footprint in the country’s top convenience store.
DOOH advertising offers brands the unique opportunity to tailor their message to specific audiences based on factors such as location, time, and consumer behavior. This allows for a deeper level of personalization and relevance, which in turn fosters a stronger emotional connection with the consumer. For example, a local bank might promote its low-interest loans to first-time homebuyers in a specific neighborhood, while a national brand like Amazon could showcase its same-day delivery service in urban areas during peak shopping hours.
ATM.TV allows brands to create interactive experiences that engage and entertain consumers while they shop. Through touchscreens, QR codes, and mobile integration, DOOH advertising can transform a passive viewing experience into an active, memorable encounter with a brand. This not only increases the likelihood of a consumer remembering the advertisement, but also strengthens the emotional bond between the brand and the consumer.
DOOH advertising at 7-Eleven® provides advertisers with invaluable insights into the performance of their campaigns. Through advanced analytics and reporting, brands can measure key performance indicators such as impressions, engagement, and conversion rates. This data-driven approach enables advertisers to optimize their campaigns for maximum impact and emotional resonance with consumers.
In conclusion, DOOH advertising offers brands a unique and powerful way to create emotional connections with consumers. Through visual storytelling, hyper-targeted messaging, interactive experiences, and measurable results, brands can harness the full potential of this dynamic medium. At 7-Eleven®, we are proud to partner with some of the most innovative and recognizable brands in the world, helping them create unforgettable encounters with consumers that drive results and build lasting connections.