The Art of Storytelling in DOOH Advertising: A 7-Eleven® Odyssey

As the founder of ATM.TV at 7-Eleven®, I’ve seen firsthand how powerful storytelling can be when it comes to Digital Out-of-Home (DOOH) advertising. Our platform, available in over 8,500 U.S. 7-Eleven® stores, reaches a staggering 5 billion people annually, as verified by GeoPath. With such a large audience, it’s essential to craft advertising that not only captures attention but also tells a story that resonates with viewers. In this post, I’ll explore the role of storytelling in DOOH advertising and how notable advertisers like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank, among many others, have benefited from our nationwide footprint at the country’s top convenience store.

The Power of Storytelling

Humans are wired for stories. It’s in our DNA. As the renowned marketer Seth Godin says, “Marketing is no longer about the stuff that you make but about the stories you tell.” The same principle applies to DOOH advertising. By weaving narratives into our advertising efforts, we create an emotional connection with our audience that leads to incredible results.

At ATM.TV, our approach to DOOH advertising is centered around creating impactful stories that resonate with our viewers. By doing so, we’ve seen incredible success for over 150 notable advertisers. Some of these success stories include:

• AT&T: Harnessing the power of storytelling to showcase their latest products and services, helping them reach millions of potential customers.
• Goodyear: Utilizing a compelling narrative to promote their range of tires and auto services, appealing to drivers who frequent 7-Eleven® stores.
• Lotto: Telling engaging stories that capture the excitement of playing the lottery, driving significant ticket sales increases.

How Storytelling Enhances DOOH Advertising

Incorporating storytelling into DOOH advertising can lead to several benefits, including:

1. Increased Engagement: A well-told story captures the attention of viewers, leading to longer dwell times and increased ad recall.
2. Emotional Connection: By tapping into emotions like joy, nostalgia, or excitement, stories create a lasting impact on viewers, increasing brand affinity.
3. Memorable Messaging: A strong narrative helps viewers remember not only the story but also the brand and its message.

Crafting the Perfect Story

When creating a DOOH advertising campaign, it’s essential to consider the following elements for a successful story:

• Relatability: Ensure that your story resonates with the target audience by addressing their needs and desires.
• Simplicity: Keep the narrative concise and easy to follow, as viewers have limited time to engage with the ad.
• Visual Impact: Utilize striking visuals to support your story and create a lasting impression on the viewer.
• Call-to-Action: End your story with a clear call-to-action, guiding viewers to the next step in their journey with your brand.

Embrace the Power of Storytelling with ATM.TV

As the leading DOOH HD video advertising provider in 7-Eleven® stores across the U.S., ATM.TV provides a unique opportunity for advertisers to tell their stories to a massive audience. With our expertise in crafting captivating narratives and our extensive reach, we’ve helped numerous brands achieve unprecedented success through the power of storytelling.

Ready to tell your brand’s story? Visit http://atm.tv to explore our advertising opportunities and join the ranks of notable advertisers benefiting from our nationwide footprint.