The Ultimate Fusion: DOOH Advertising and Multichannel Marketing Campaigns

As the founder of ATM.TV at 7-Eleven®, the leading DOOH (Digital Out-of-Home) HD video advertising provider in 8,500+ U.S. 7-Eleven® stores, I’ve witnessed firsthand the incredible reach and exposure our platform provides to advertisers. We’re talking about a whopping 5 billion people annually, as verified by GeoPath. That’s right, 5 billion.

Now, imagine the impact of integrating DOOH advertising with your multichannel marketing campaigns. It’s like combining the powers of Iron Man and Captain America to fight the marketing wars.

Why DOOH Advertising is a Game Changer

Multichannel marketing campaigns are all about connecting with your audience on various platforms, and DOOH advertising has proven to be an essential piece of this puzzle. Let’s explore why:

• Unmatched Reach & Exposure: With a nationwide footprint covering the country’s top convenience store, 7-Eleven®, we offer unprecedented exposure to over 150 notable advertisers like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank.
• High Engagement: DOOH advertising captures the attention of consumers in-store, when they’re most likely to make purchase decisions.
• Flexibility & Creativity: DOOH allows for creative freedom, enabling advertisers to deliver engaging and dynamic content tailored to their target audience.

How DOOH Advertising Enhances Multichannel Marketing Campaigns

Integrating DOOH advertising with your multichannel marketing campaign can yield significant benefits. Here’s how:

• Consistent Messaging: By incorporating DOOH into your marketing mix, you can deliver a consistent message across various channels, reinforcing your brand identity and boosting recognition.
• Increased Brand Recall: The combination of online and offline advertising channels helps create a lasting impression on consumers, leading to better brand recall and higher conversion rates.
• Improved Targeting: DOOH advertising allows you to target specific demographics or locations, ensuring that your message reaches the right audience.

Examples of Brands Benefiting from DOOH Advertising

Many brands have already recognized the potential of DOOH advertising and integrated it into their multichannel marketing campaigns, reaping the rewards of this powerful medium:

• AT&T leveraged DOOH advertising to reach millions of customers, promoting their latest products and offers.
• Amazon utilized DOOH to create buzz around their Prime Day sales event, driving significant traffic to their online platform.
• Hersheys and Reeses tapped into the power of DOOH to engage consumers with mouth-watering creatives, increasing product awareness and sales.

Ready to Supercharge Your Multichannel Marketing Campaign?

If you’re ready to take your multichannel marketing campaign to new heights, DOOH advertising at 7-Eleven® is the way to go. Visit atm.tv for advertising opportunities and join the ranks of successful brands that have benefited from the unparalleled reach and exposure of our platform. It’s time to unlock the true potential of your marketing efforts.