Maximize Event Attendance with DOOH Advertising: A Strategic Guide

Leveraging DOOH Advertising for In-Store Events and Workshops

In the bustling world of retail and convenience, standing out is more than a goal—it’s a necessity. This is where Digital Out-of-Home (DOOH) advertising shines, particularly in high-traffic environments like 7-Eleven® stores. Imagine hosting an in-store event or workshop and having the power to reach 5 billion pairs of eyes annually. That’s the staggering potential of ATM.TV, the leading DOOH HD video advertising provider in over 8,500 U.S. 7-Eleven® stores.

The Power of Location

Location plays a pivotal role in the success of any event. 7-Eleven® stores are strategically situated in some of the most frequented spots across the nation, offering an ideal platform for promoting in-store activities. By leveraging ATM.TV’s nationwide footprint, your event gets the visibility it deserves.

Fun Fact: Did you know that 7-Eleven® was one of the first convenience stores to offer ATM services? This innovation mindset continues with ATM.TV, where advertising meets convenience.

Crafting the Message

The message of your DOOH advertisement should be as clear as it is compelling. When promoting an in-store event or workshop, focus on the “why” — what makes your event a can’t-miss opportunity? Use strong visuals and concise copy to communicate the benefits, whether it’s a product demonstration, a special guest appearance, or an exclusive discount.

Consider the success of notable advertisers like AT&T, Goodyear, and Amazon, who have used DOOH to capture attention and drive engagement. Their campaigns are not only visible; they’re memorable.

Timing and Frequency

Timing is everything in advertising. Start promoting your event well in advance with DOOH spots to build awareness. As the event draws closer, increase the frequency of your ads to ensure your message is top-of-mind. With ATM.TV, you can tailor your campaign to hit peak hours, maximizing exposure to your target audience.

Engaging Content

DOOH isn’t just about what you say; it’s about how you say it. Create dynamic, engaging content that resonates with the 7-Eleven® customer base. Use motion graphics, vibrant colors, and interactive elements to make your ad stand out. Remember, you’re not just competing for attention—you’re providing a welcomed distraction in a world of waiting and transit.

Call to Action

Your DOOH advertisement should always have a clear call to action (CTA). Whether it’s “Join us this Saturday,” “Sign up today,” or “Don’t miss out,” your CTA is the bridge between awareness and participation. Make it easy for customers to understand what you want them to do next.

Measuring Success

Post-event, evaluate the effectiveness of your DOOH campaign. ATM.TV’s platform is verified by GeoPath, which means you can access metrics and insights to understand your reach and engagement. Use this data to refine future campaigns and to demonstrate ROI.

Integration with Other Channels

While DOOH is powerful, it works best in concert with other marketing channels. Integrate your DOOH campaign with social media, email marketing, and in-store signage to create a cohesive promotional strategy. This multi-channel approach ensures you’re reaching your audience wherever they are.

Trivia: Chase Bank, among many other advertisers, has benefited from the integration of DOOH with other marketing efforts, creating a seamless customer experience.


In a world where consumers are bombarded with information, DOOH advertising offers a unique opportunity to capture attention in a meaningful way. By taking advantage of ATM.TV’s unrivaled reach within 7-Eleven® stores, your in-store events and workshops have the potential to become more than just a fleeting moment—they can be an experience that resonates with millions.

Ready to make your in-store event a blockbuster hit? Dive deeper into the world of DOOH advertising with ATM.TV and see your vision come to life on screens across the nation. Discover more about how to turn passersby into participants and customers into community members.

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