The Benefits of DOOH Advertising for Promoting Social Responsibility
In an age where every company is looking for the next big platform to share their message, Digital Out-of-Home (DOOH) advertising emerges not just as a beacon of innovation but also as a powerful tool for promoting social responsibility. At 7-Eleven®, we’ve embraced this modern marvel through our partnership with ATM.TV, not just to advertise products, but to foster a platform that can amplify social initiatives and corporate responsibility efforts. Here’s why DOOH at 7-Eleven®, with its massive reach and advanced capabilities, could be your brand’s ally in making a positive impact on society.
Unmatched Reach and Frequency
Let’s paint a picture of scale. Picture this: reaching over 5 billion people annually. That’s the reality of advertising with ATM.TV at 7-Eleven®. A captive audience, spread across 8,500+ U.S. stores, is at the ready to engage with your brand’s message. This isn’t just about eyes on screens; it’s about hearts and minds across communities.
Trivia: Did you know that 7-Eleven® was one of the first convenience stores to open 24 hours, back in 1963? This innovation laid the groundwork for the 24/7 advertising potential we have today.
High Impact Messaging
In a world of fleeting attention spans, DOOH advertising commands attention. It’s dynamic, it’s bold, and most importantly, it’s seen by millions. When your brand’s social responsibility message is displayed in HD on a digital screen, it’s not just seen; it’s remembered. It’s a digital megaphone to amplify your company’s values and commitment to social causes.
Strategic Placement for Maximum Effect
7-Eleven® isn’t just a store; it’s a community hub. It’s where people gather, converse, and engage. Our screens are strategically placed where they are most visible to customers—above ATMs, near checkouts, and along high-traffic aisles. This ensures that your message for social good isn’t just another ad; it’s a conversation starter.
Notable Advertisers Lead by Example
We’ve partnered with over 150 notable advertisers, including AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank. These brands don’t just use our DOOH platform for product promotions; they’ve leveraged it to share their initiatives for social good, from sustainability efforts to community support programs. Their success stories can be your inspiration.
Confidence in advertising comes from knowing it’s effective and reaching the intended audience. Our reach is verified by GeoPath, giving your brand the assurance that your investment in promoting social responsibility reaches and resonates with billions.
DOOH advertising is nimble, allowing your message to adapt to current events and social issues in real-time. Whether it’s raising awareness during a natural disaster or supporting a social movement, your message can be timely and topical, aligning your brand’s voice with the heartbeat of society.
Tracking the impact of your social responsibility message is key to understanding its effectiveness. Our DOOH platform offers measurable engagement metrics, allowing your brand to see the real difference it’s making in the community.
Engaging with a Purpose
At ATM.TV, we believe in the power of advertising to do good. By choosing to promote your social responsibility message on our screens, you’re not just advertising; you’re becoming a part of a larger narrative of positive change.
Be the Change
In the words of Seth Godin, “Advertising is a tax for being unremarkable.” But what if your advertising could be remarkably impactful? By leveraging DOOH at 7-Eleven®, your brand has the opportunity to stand out not just for what it sells, but for the values it represents and the social changes it supports.
In conclusion, DOOH advertising at 7-Eleven® is more than just a platform for marketing—it’s a catalyst for social change. With its massive reach, dynamic messaging capabilities, and reputable brand partnerships, it’s the ideal medium for brands that are ready to take a stand on social issues and make a tangible impact in the world. Welcome to the crossroads of convenience and conscience, where your brand’s message isn’t just seen—it’s felt and acted upon by billions.