How to Use DOOH Advertising to Promote Product Bundles and Cross-Selling
In the fast-paced world of retail, standing out is no longer just a goal—it’s a necessity. That’s where Digital Out-of-Home (DOOH) advertising steps in, transforming the way brands connect with consumers. At the forefront of this revolution is ATM.TV at 7-Eleven®, where we’ve crafted an advertising haven that reaches over 5 billion people annually.
The Power of DOOH in Retail Environments
Imagine a platform that not only displays your advertisement but situates it in the heart of consumer activity. That’s the beauty of DOOH. It’s dynamic, it’s engaging, and above all, it’s where your customers are.
Fun Fact: Did you know that 7-Eleven® is one of the country’s top convenience stores, with over 8,500 locations in the U.S. alone? That’s a vast landscape for any brand to make an impact!
But how exactly do you leverage DOOH advertising to promote product bundles and cross-selling? It’s all about strategy, creativity, and understanding the consumer journey.
Strategizing for Success
First, consider the customer’s path. They walk into a 7-Eleven® looking for one item, but with the right prompt, they could leave with a handful. This is where ATM.TV’s DOOH network shines. Strategically placed screens capture attention, making them perfect for highlighting product bundles.
Bundling for Value
Consumers love value, and product bundles epitomize this concept. Use DOOH ads to showcase bundled deals, like a morning coffee paired with a breakfast sandwich, or a refreshing drink coupled with a savory snack. The visual allure of DOOH can make these bundles irresistible.
Pro Tip: Use mouthwatering visuals and limited-time offer alerts to create a sense of urgency around your product bundles.
Cross-Selling with Context
DOOH advertising at 7-Eleven® is about context. For instance, if it’s raining outside, your ad could suggest an umbrella purchase at the checkout. Or, if it’s game day, why not promote a combo of chips and dip? ATM.TV’s DOOH network can tailor ads to the time of day, weather, and more, making your message more relevant and powerful.
The Reach You Need
With notable advertisers like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank leveraging the nationwide footprint of 7-Eleven®, it’s clear that DOOH offers unparalleled exposure. Your brand could be next, tapping into a diverse and vast audience that’s ready to engage.
Did You Know? ATM.TV at 7-Eleven® is verified by GeoPath, ensuring that your ads are seen by the masses, offering a measurable impact on your advertising efforts.
Crafting a Compelling Narrative
Storytelling is at the heart of effective advertising. With DOOH, you can craft a narrative around your product bundles, showing not just the products, but the experience they create together. It’s not just a drink and a sandwich; it’s the fuel for your customer’s day.
Interactivity and Engagement
To take it up a notch, incorporate interactive elements into your DOOH ads. Invite customers to engage with the screen, perhaps to mix and match their own bundle or play a quick game that reveals a special offer. Engagement leads to memorability, which in turn drives sales.
DOOH advertising is a powerhouse tool for promoting product bundles and cross-selling, especially within the bustling environment of 7-Eleven® stores. By harnessing the reach, context, and creative potential of ATM.TV’s network, your brand can craft compelling campaigns that not only draw eyes but drive action.
Ready to tap into the potential of DOOH advertising with ATM.TV at 7-Eleven®? Learn more about our network and start crafting your next game-changing ad campaign today.