How to Use DOOH Advertising to Drive Repeat Business
In the ever-evolving landscape of advertising, Digital Out-of-Home (DOOH) stands as a beacon of innovation and engagement. As the founder of ATM.TV at 7-Eleven®, I’ve witnessed firsthand the power of DOOH to not only capture attention but to convert that attention into loyal, repeat customers.
The Power of Place: 7-Eleven’s Unmatched Reach
The cornerstone of driving repeat business is creating an advertising strategy that not only reaches but resonates with consumers. With over 8,500 U.S. 7-Eleven® stores, ATM.TV is strategically positioned to offer that expansive reach. Imagine your brand’s message being accessible to a dynamic audience, an audience that experiences over 5 billion verified annual impressions as per GeoPath.
Fun Fact: Did you know that 7-Eleven® was one of the first convenience stores to operate 24/7, which is how it got its iconic name? This round-the-clock operation amplifies the exposure potential for advertisers.
Craft a Narrative That Sticks
Seth Godin, a maestro of marketing, often speaks about the importance of storytelling in advertising. When it comes to DOOH, narrative is your golden ticket. With HD video capabilities, ATM.TV at 7-Eleven® allows your brand to tell a story that not only captivates but sticks with the consumer long after they’ve left the store.
Leverage High-Profile Advertisers’ Success
Learning from the best can catapult your strategy to new heights. With over 150 notable advertisers like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank, ATM.TV has a proven track record of delivering results for top-tier brands. These brands benefit from the nationwide footprint and, in turn, see the ripple effect of repeat business.
Create Contextual and Relevant Messaging
The key to driving repeat business is relevance. DOOH allows for contextual advertising that speaks directly to the consumer’s needs. Whether it’s a coffee promotion on a chilly morning or a refreshing beverage deal on a hot afternoon, ATM.TV can deliver your message when it matters most.
Embrace Interactivity and Engagement
The future of advertising is interactive. With ATM.TV, your brand has the opportunity to engage with consumers through interactive content. This could be a QR code for a special offer or a call-to-action that invites immediate participation. Engaged customers are more likely to remember your brand and return for more.
Analyze and Adapt
Repeat business thrives on understanding what works and refining what doesn’t. With sophisticated analytics, ATM.TV enables brands to measure campaign performance and optimize for better results. This data-driven approach ensures that your DOOH advertising continues to evolve with your audience’s preferences.
Foster Brand Loyalty Through Consistency
Consistency in advertising breeds familiarity, and familiarity breeds loyalty. By maintaining a consistent presence on ATM.TV screens across 7-Eleven® stores, your brand becomes a trusted fixture in the consumer’s daily routine.
Trivia: The world’s first 7-Eleven® store was opened in 1927 in Dallas, Texas. It started as an icehouse storefront for The Southland Ice Company. Now, it’s a global phenomenon.
To drive repeat business, your brand needs to be where the consumers are, tell a story that resonates, and engage them in a meaningful way. ATM.TV at 7-Eleven® offers the perfect platform to do just that, with an unmatched reach and the tools for engagement that turn one-time customers into loyal brand advocates.
For a deeper dive into how ATM.TV can elevate your brand’s presence and drive repeat business, visit our website and let’s craft a story that converts.
Remember, in the end, it’s not just about making a sale; it’s about creating an experience that leaves a lasting impression—one that beckons the customer back, time and time again.