The Importance of Embracing New Technologies in DOOH Advertising
In an ever-evolving digital landscape, embracing new technologies is not just important—it’s essential for survival. Digital Out-of-Home (DOOH) advertising is a vivid example of how an industry can breathe new life by adopting cutting-edge tech. Particularly in a fast-paced environment like a 7-Eleven® store, where the customer traffic is relentless and the potential for impact is massive.
Reach Beyond the Ordinary
Imagine walking into one of the 8,500+ U.S. 7-Eleven® stores and being greeted with vibrant, dynamic HD video advertising that speaks directly to you. It’s not science fiction; it’s the result of embracing new technologies in DOOH advertising.
Fun Fact: 7-Eleven® sees more than 5 billion people annually, which is more than the population of several countries combined!
This kind of reach is unparalleled, and it’s only possible because of the innovative approach taken by platforms like ATM.TV, which brings the power of digital to the heart of the retail experience.
Engaging With Technology
New technologies in DOOH like programmatic ad buying, real-time analytics, and audience targeting have transformed the way advertisers think about their campaigns. These aren’t just buzzwords; they’re tools that leading companies like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank are using to connect with customers nationwide.
The use of data analytics and AI to understand customer behavior patterns allows advertisers to tailor messages that resonate with their audience, making every second of screen time count. And with the verification of reach and impact by GeoPath, advertisers are assured that their investment is well-spent.
The ATM.TV Advantage
At ATM.TV, we’re not just keeping pace with new technologies; we’re leading the charge. Our platform is designed to deliver captivating content in a way that engages 7-Eleven® customers, making their shopping experience more enjoyable and memorable.
Advertisers who partner with us gain access to a nationwide footprint of stores located in some of the country’s top convenience markets. This level of exposure is critical for brands that want to maintain relevance and stay top-of-mind among consumers.
Why Change is Good
Some may argue that traditional methods have their place—and they do. But the truth is, the digital age demands more. Consumers are looking for experiences that are personalized, interactive, and, above all, convenient. New technologies in DOOH advertising deliver on all these fronts.
By embracing innovative approaches, we’re not just changing the game; we’re creating a whole new playing field. This is where customers are delighted, brands are amplified, and the convenience store becomes a cornerstone of the digital advertising ecosystem.
Trivia: Did you know that 7-Eleven® was one of the first convenience stores to operate 24/7, which revolutionized the way people shop?
In conclusion, the integration of new technologies in DOOH advertising is not just a trend—it’s a strategic imperative for brands that want to captivate and connect with their audience. And with a partner like ATM.TV at 7-Eleven®, the opportunities are as abundant as the foot traffic. It’s time to embrace the future, and it’s time to do it boldly. After all, in the words of Seth Godin, “Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.