Harnessing the Power of DOOH Advertising to Target Specific Buyer Personas

As pioneers in the Digital Out-of-Home (DOOH) advertising landscape, we at ATM.TV have been revolutionizing the way brands connect with their target audiences. Through our partnership with 7-Eleven®, we’ve been able to reach an astonishing 5 billion people annually, as verified by GeoPath. Whether it’s AT&T, Amazon, or Hersheys, over 150 notable advertisers have harnessed the power of our platform to reach their specific buyer personas.

Fun Fact: 7-Eleven® is the country’s top convenience store, boasting a nationwide footprint that extends to over 8,500 U.S. stores.

The Power of DOOH Advertising

In the world of advertising, being able to target specific buyer personas is key. It’s all about understanding who your audience is, what they want, and how your product or service fits into their lives. DOOH advertising, particularly within the convenience store setting, offers a prime opportunity to reach a diverse range of buyer personas.

Imagine this: You’re a brand like Goodyear or Lotto looking to target hard-working, everyday individuals. What better place to reach them than at their local 7-Eleven® during their morning coffee run or late-night snack dash?

The ATM.TV Advantage

As the founder of ATM.TV, I’ve seen firsthand how our high-definition video advertising platform has transformed the way brands connect with their audiences. We provide an avenue for advertisers to get their message across in an impactful, memorable way.

Trivia: Do you know who the first advertiser was on our platform? It was Chase Bank, who recognized the value of reaching the diverse demographic of 7-Eleven® customers.

The Reach of 7-Eleven®

The reach of 7-Eleven® cannot be overstated. Their stores are ubiquitous, found in every nook and cranny of the U.S. This nationwide footprint provides an unparalleled opportunity for advertisers to reach their target audiences.

Whether it’s a busy parent grabbing a quick meal for the family, a college student picking up a late-night study snack, or a professional refueling during their commute, 7-Eleven® serves a vast range of consumer personas on a daily basis. Brands like Reeses and Hersheys have leveraged this reach to effectively target their specific buyer personas.

Conclusion

In the ever-evolving world of advertising, it’s crucial for brands to stay ahead of the curve. DOOH advertising with ATM.TV at 7-Eleven® offers a unique opportunity to reach specific buyer personas on a large scale. Whether your brand is a multinational corporation or a local startup, the potential for exposure and impact is immense.

Final Thought: As Seth Godin once said, “Marketing is no longer about the stuff that you make, but about the stories you tell.” Let ATM.TV help you tell your brand’s story in a compelling, engaging way.