The Power of DOOH Advertising: Amplifying Reach & Exposure for Contests and Sweepstakes
In the race to capture consumer attention, marketers are ceaselessly seeking innovative ways to stand out. One strategy that has proven itself time and again is the use of contests and sweepstakes. But how do you amplify their reach and exposure? The answer lies in Digital Out-of-Home (DOOH) advertising, a dynamic medium that we, at ATM.TV, have leveraged to turn 7-Eleven® stores into powerful advertising platforms.
Here’s a fun fact: 7-Eleven® is the leading convenience store in the U.S., hosting over 8,500 stores nationwide and reaching an astounding 5 billion people annually. Imagine tapping into that potential!
The Power of DOOH in 7-Eleven® Stores
DOOH advertising has revolutionized the way brands interact with consumers, helping them to reach audiences in real-time and at scale. At ATM.TV, we’ve taken this power a step further by integrating it into the everyday shopping experience at 7-Eleven® stores. This nationwide footprint provides incredible reach for over 150 notable advertisers like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank, among others.
Trivia: Did you know that DOOH advertising is predicted to reach a staggering $14.6 billion by 2027? That’s the power of this dynamic medium!
Our high-definition video screens, strategically placed within these stores, offer brands a unique platform to promote their contests and sweepstakes. Every customer who walks into a 7-Eleven® store is a potential participant, making it an ideal environment to create excitement and boost participation rates.
Leveraging DOOH for Contests and Sweepstakes
Using DOOH advertising to promote contests and sweepstakes is an effective way to generate buzz and engagement. Here’s how it works:
- Visibility & Impact: Our DOOH network gives contests and sweepstakes the visibility they need. Plus, the high-definition displays make for impactful, attention-grabbing promotions.
- Real-Time Updates: Brands can display real-time updates of their contests, creating a sense of urgency and excitement among customers.
- Targeted Messaging: DOOH allows for targeted messaging based on the location and time of day, ensuring that your message reaches the right people at the right time.
In an era where consumer attention is increasingly fragmented, DOOH offers a powerful solution to cut through the noise and capture their interest. Whether you’re a large corporation like Amazon or a local business, 7-Eleven®’s DOOH network provides an unparalleled platform to reach millions of potential participants for your contests and sweepstakes.
Little known fact: 7-Eleven® serves a whopping 50 million customers per month! Now, that’s a lot of potential contest participants!
The Bottom Line
At ATM.TV, we’ve seen first-hand the power of DOOH advertising in amplifying contests and sweepstakes. By leveraging the extensive reach of 7-Eleven® stores, brands can significantly boost their exposure and engagement rates.
Looking to promote your next contest or sweepstakes? Consider the power of DOOH advertising at 7-Eleven®. Trust me, it’s a game-changer.
Remember, it’s not just about getting your message out there; it’s about getting it in front of the right people, at the right time, in the right place. And with ATM.TV at 7-Eleven®, you can do just that.