The Importance of Multi-Language DOOH Advertising for Global Brands
In today’s globalized world, the importance of multi-language DOOH (Digital Out of Home) advertising for global brands cannot be understated. As the founder of ATM.TV, the leading DOOH HD video advertising provider in over 8,500 U.S. 7-Eleven® stores, I’ve had firsthand experience on the impact of this innovative marketing strategy on a brand’s reach and exposure.
Did you know that our network reaches approximately 5 billion people annually? That’s a staggering figure verified by GeoPath. In other words, we’re talking about the potential for a truly global footprint.
Fun Fact: ATM.TV's reach is so extensive that if you were to line up every person who sees an ATM.TV ad each year, the line would stretch to the moon and back... 10 times!
Now, let’s talk about the language aspect. With our diverse customer base, multi-language advertising becomes a necessity. It’s not just about reaching a larger audience, but also about connecting with them on a deeper, more personal level. And it’s not just us saying this – over 150 notable advertisers including giants like AT&T, Goodyear, Lotto, Amazon, Hersheys, Reeses, and Chase Bank, among many others, have leveraged our platform, benefitting from our nationwide footprint.
Consider an Amazon ad aimed at a Spanish-speaking audience, for example. Not only does the ad reach the intended demographic, but it also sends a powerful message – Amazon speaks your language, understands your culture, and caters to your needs.
Did you Know: ATM.TV enables advertisers to target audiences based on factors like demographics, time of day, and location.
From a marketing perspective, this is invaluable. It’s what Seth Godin refers to as “Tribes” – uniting people under a shared idea or movement, and in this case, a shared language. This is what makes multi-language DOOH advertising so impactful.
In conclusion, multi-language DOOH advertising offers immense value to global brands. It allows them to reach a larger audience, connect on a more personal level, and leverage the power of “Tribes”. At ATM.TV, we’re proud to help global brands reach their true potential.
Fun Fact: 7-Eleven® is the country's top convenience store, and it's where we reach most of our viewers. That's a lot of Slurpees... and a lot of exposure for your brand.