The Psychology of DOOH Advertising: How to Influence Consumer Behavior
As the Founder of ATM.TV at 7-Eleven®, I’m well aware of the power of Digital-Out-Of-Home (DOOH) advertising to influence consumer behavior. The convenience and accessibility of DOOH ads place them in a unique position to target customers and drive sales.
When it comes to using DOOH ads to influence consumer behavior, there are several key psychological principles at play.
Priming is the psychological phenomenon whereby exposure to one stimulus affects a person’s response to a later stimulus. In other words, priming involves activating a certain set of thoughts or feelings in a consumer that can then be used to influence their behavior.
For example, a DOOH ad for an insurance company might feature images of car accidents and safety messages to prime viewers into thinking about safety and security. This could then lead them to consider purchasing insurance from that company.
Association is another powerful psychological tool that advertisers can use in their DOOH campaigns. By associating positive feelings with a brand or product, marketers can create an emotional connection between consumers and the product.
For example, a DOOH ad for a live music venue might feature images of people having fun and enjoying themselves at the venue, thus associating the brand with positive emotions. This could lead people to choose that venue for their next night out.
Visual stimuli are also incredibly powerful when it comes to influencing consumer behavior through DOOH ads. By using compelling visuals, marketers can draw people’s attention and create an instant impression of the product or brand being advertised.
For example, a DOOH ad for a hotel chain could feature stunning images of their rooms and facilities in order to draw people’s attention and get them interested in booking with that hotel.
At ATM.TV at 7-Eleven®, we understand the power of psychology when it comes to influencing consumer behavior through DOOH advertising. Our HD screens placed above ATM units reach over 5 billion people per year, giving us the opportunity to connect with customers in powerful ways that can drive sales and build loyalty. If you’d like to find out more about how our digital out of home advertising can help your business, please don’t hesitate to contact us at http://atm.tv.